About the Role

Join the team behind India Rubber Expo (IRE) one of Asias leading exhibitions for the rubber industry, and take a key role in driving the commercial success of India Rubber Expo 2028, scheduled to be held in Chennai.

We are looking for an experienced, target-oriented and proactive Manager Sales & Marketing to lead booth space sales, sponsorship sales, business development and client engagement for IRE 2028.

The role involves developing and executing sales strategies, managing key accounts, building current business opportunities and working closely with leading manufacturers, suppliers, technology providers, industry professionals and global companies across the rubber and allied industries.

This is an excellent opportunity for a sales professional looking to take ownership of a large-scale B2B exhibition, industrial sales and business development portfolio and work closely with senior industry stakeholders.

Key Responsibilities

Sales & Business Development

- Develop and execute the sales strategy and action plan for India Rubber Expo 2028.
- Drive booth space, sponsorship and branding sales to achieve assigned revenue targets.
- Identify and develop new business opportunities across the rubber and allied industries.
- Target manufacturers, suppliers, distributors, technology providers and service companies.
- Build and maintain a strong pipeline through cold calling, direct outreach, email campaigns, industry databases, referrals and networking.
- Manage the complete sales cycle from lead generation and enquiry management to presentations, negotiations, booking and closure.
- Develop strategies for new client acquisition, repeat participation, booth upgrades and larger space bookings.
- Identify and pursue high-value key accounts and strategic exhibitors.
- Develop customized commercial proposals and negotiate with clients and sponsors.

Team & Sales Management
- Set and monitor monthly, quarterly and event-specific sales targets and KPIs.
- Guide and coordinate the sales team to achieve booth space and sponsorship targets.
- Monitor individual sales performance, follow-ups,



pipeline movement and closures.
- Conduct regular sales reviews and provide actionable inputs to improve conversion.
- Develop structured sales processes, follow-up systems and reporting mechanisms.
- Support recruitment, onboarding and training of sales team members when required.

Client & Industry Engagement
- Build strong relationships with existing exhibitors, prospective clients, sponsors and senior industry professionals.
- Maintain regular engagement with key industry accounts and decision-makers.
- Work closely with industry associations, trade bodies, chambers and business networks to generate leads and participation.
- Represent AIRIA and IRE at industry meetings, conferences, exhibitions, roadshows and networking events.
- Travel for client meetings, industry promotions, roadshows and business development activities as required.

Marketing & Event Promotion
- Coordinate with the Marketing, Projects and Event Teams to align sales activities with promotional campaigns.
- Provide market feedback and industry insights to strengthen IRE 2028's sales and marketing strategy.
- Support targeted campaigns for specific industry segments, exhibitors and sponsors.
- Contribute to development of sales presentations, commercial proposals, sponsorship decks and promotional communication.
- Identify opportunities to improve exhibitor engagement and overall commercial performance.

Reporting & CRM
- Maintain an updated sales pipeline, CRM/database and lead tracking system.
- Prepare regular sales reports covering leads, follow-ups, enquiries, bookings, revenue and pending opportunities.
- Analyse sales performance and identify gaps against targets.
- Ensure timely follow-up and systematic closure of all business opportunities.




- Maintain accurate records of client communication, proposals, negotiations and bookings.

Key Industry Segments The role will focus on developing business across sectors including:
- Rubber & Tyre
- Rubber Machinery & Equipment
- Raw Materials & Chemicals
- Automotive & Auto Components
- Industrial Products
- Plastics & Allied Industries
- Recycling & Sustainability
- Technology & Automation
- Testing, Research & Technical Services

Preferred Candidate Profile

- 4–7 years of relevant experience in B2B sales, exhibition sales, event sales, media sales, industrial sales or business development.
- Experience in exhibitions, trade shows, conferences, B2B events or industrial sales will be highly preferred.

Experience managing sales targets, key accounts and/or a sales team will be an added advantage.

- Candidates with experience in rubber, plastics, chemicals, automotive, machinery or industrial sectors will be preferred.
- Strong understanding of B2B sales, lead generation, negotiation and business development.
- Excellent communication, presentation, cold-calling and relationship-management skills.
- Strong negotiation and closing abilities with a proven target-oriented approach.
- Ability to independently manage sales activities and take ownership of revenue targets.
- Strong leadership, team coordination and problem-solving abilities.
- Comfortable interacting with senior management and industry decision-makers.
- Proficiency in MS Office, Excel, CRM tools and email marketing platforms.
- Willingness to travel for client meetings, roadshows, exhibitions and industry networking.
- Candidates based in Mumbai will be preferred.
- Immediate joiners / candidates with short notice period preferred.

Qualifications

- Graduate in Marketing, Business Administration, Commerce or a related field.
- MBA / PGDM in Sales & Marketing will be an added advantage.
- Strong understanding of sales, marketing and business development principles.
- Excellent organizational, communication, negotiation and multitasking abilities.

📌 Walk-in || Manager (Mumbai Suburban)
🏢 All India Rubber Industries Association (AIRIA)
📍 Mumbai Suburban