About the Role

We are looking for a creative, marketing-minded Video Editor who can turn raw footage, scripts and ideas into engaging social and performance-led content. The role will work closely with the Brand & Marketing team across Reels, UGC, founder-led content, product videos, educational content, YouTube and paid advertising.

We are looking for someone who understands that editing is not only about making a video look good. It is about earning attention, maintaining retention, communicating clearly and supporting a business objective.

Key Responsibilities

● Edit short-form content for Instagram Reels, YouTube Shorts, Facebook and LinkedIn.

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Create UGC, VO-based, talking-head, founder-led, product and performance marketing videos.

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Turn scripts and raw footage into clear, engaging visual stories.

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Identify strong hooks, moments and cuts from raw footage and suggest stronger creative approaches.

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Create multiple versions for hook, pacing, format and performance testing.

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Repurpose long-form footage into multiple short-form assets.

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Maintain consistent Baba Mastnath visual identity across content.

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Work with marketing to understand whether a video is for awareness, education, engagement or conversion.

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Stay current with social formats, editing trends and relevant AI-assisted workflows.

Skills Required

● Advanced Adobe Premiere Pro – mandatory.

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Working knowledge of Adobe After Effects.

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Working knowledge of Adobe Photoshop.

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Basic Adobe Illustrator – plus.

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Strong short-form and social-first editing skills.

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Performance marketing / Meta ad creative editing.

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UGC, product, talking-head and VO-based editing.

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Motion graphics, text animation, kinetic typography and subtitles.

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Sound design, audio cleanup, music selection and syncing.

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Basic colour correction and colour grading.

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Basic compositing, masking and B-roll integration.

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Ability to adapt videos to 9:16, 4:5, 1:1 and other platform formats.

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Understanding of export, compression and platform specifications.

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Familiarity with AI video/editing tools such as Runway, Kling, Veo, Firefly or Descript .

Creative & Marketing Skills

● Strong understanding of hooks, attention and audience retention.

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Robust storytelling, pacing and visual judgement.

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Understands the difference between brand, social and performance editing.

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Ability to edit for engagement as well as conversion.

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Strong sense of typography, composition and visual hierarchy.

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Understands consumer psychology and social-media behaviour.

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Can translate a script into a visual story rather than simply placing footage against words.

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Can recognise when a hook, cut, visual or sequence is not working and suggest an alternative.

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Strong visual taste with the ability to maintain a premium, consistent brand language.

Preferred Experience

● 2–4 years of professional video editing experience preferred.

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Experience with D2C, FMCG, wellness, Ayurveda, healthcare or beauty brands is a plus.

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Experience creating Meta Ads / performance creatives.

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Experience with UGC, creators and influencer content.

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Experience with product shoots and product-focused content.

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Experience working with fast-paced creative or marketing teams.

Portfolio Requirement

Portfolio/showreel is mandatory. Candidates should ideally share examples of Reels, UGC ads, performance creatives, talking-head/founder videos, product videos and motion graphics.

What We Value Most

We are looking for a Video Editor who understands marketing, audience behaviour and content performance, not someone who only knows how to operate editing software.

Hiring Process

- A practical editing test may be used to assess hook selection, pacing, storytelling, visual judgement, brand understanding and performance-oriented editing.

📌 Video Editor (Delhi)
🏢 Baba Mastnath Ayurved
📍 Delhi