Job Title: Team Member - Digital Sales

Department: Digital Sales

Position Grade Range: Basis eligibility and evaluation

Location: Lower Parel, Mumbai

Who we Are?

Axis Asset Management Company Ltd (Axis AMC), founded in 2009, is one of India's largest and fastest-growing mutual funds. We proudly serve over 1.3 crore customers across 100+ cities with utmost humility. Our success is built on three founding principles:

- Long Term Wealth Creation
- Customer-Centric Approach
- Sustainable Relationships

Our investment philosophy emphasizes risk management and encourages partners and investors to move from transactional investing to fulfilling critical life goals. We offer a diverse range of investment solutions to help customers achieve financial independence and a happier tomorrow. Our recent accolades:
- Great Place to Work Certification (Feb 2024- Feb 2025)
- Brandon Hall Group HCM Excellence Awards for Learning & Development 2022 - Silver Award
- Morningstar Awards 2022: Best Fund House: Equity, Debt & Overall
- Outlook Money Awards 2021: GOLD in Equity AMC of the Year 2021
- World Leadership Congress & Awards 2022: Business Transformation Leadership Awards Digital Transformation Project (Mobile App)

Role purpose: Drive growth across Axis Mutual Fund's Index Funds, GIFT City and Specialized Investment Fund businesses through digital sales, product commercialization, customer acquisition and strategic partnerships.

Key Responsibilities:

1. Index Funds & Passive Investments

- Drive AUM, net sales, SIP, customer acquisition and market-share growth across passive investment products.
- Lead product launches,



go-to-market campaigns and digital growth initiatives across core, thematic and factor-based funds.
- Partner with fintechs and distributors to improve product visibility, investor acquisition and conversion.

1. GIFT City Business

- Support product roadmap execution, feature enhancements and commercialization of GIFT City offerings.
- Build and optimize digital onboarding, investment journeys and partner integrations for inbound and outbound propositions.
- Drive investor acquisition, engagement and AUM growth through digital campaigns and strategic partnerships.

1. Specialized Investment Funds (SIF)

- Support the launch and scale-up of SIF products through digital acquisition and distribution channels.
- Develop investor journeys, lead-generation programs and customer conversion frameworks.
- Collaborate with product, marketing and sales teams to grow customers, gross sales and AUM.

1. Digital Growth & Customer Experience

- Own customer journeys across acquisition, onboarding, transaction and retention.
- Execute integrated campaigns across digital, CRM, content and partner channels.
- Use analytics and customer insights to improve funnel conversion and business performance.

1. Partnerships & Commercial Execution





- Build and manage relationships with fintechs, digital distributors and ecosystem partners.
- Lead partner onboarding, integrations and joint business-growth initiatives.
- Monitor partner performance across acquisition, transactions, sales and AUM contribution.

1. Innovation & AI

- Use AI, automation and analytics to improve sales, marketing and customer-engagement outcomes.
- Drive data-led business reporting and performance monitoring.
- Identify and implement innovative growth and productivity initiatives.

1. Governance & Compliance

- Ensure customer journeys and communications meet regulatory, compliance and internal-governance requirements.
- Maintain robust product knowledge across mutual funds and capital-market products.
- Support audits, governance reviews and timely closure of observations.

Qualification / Requirements:

1. Graduate or Post Graduate Degree
2. 2-3 years of experience in mutual funds, asset management, capital markets, wealth management or fintech.
3. Experience in digital sales, product management, partnerships, growth or marketing preferred.
4. Exposure to mutual funds, digital customer journeys and fintech ecosystems desirable.
5. Strong understanding of investment products and financial markets.
6. Excellent analytical, stakeholder-management and project-execution skills.
7. Proficiency in Excel, PowerPoint and data-driven decision-making; familiarity with AI tools is desirable.

"Axis AMC is an equal opportunity employer, committed to fostering an inclusive and diverse workplace."

📌 Team Member - Digital Business (Mumbai)
🏢 Axis Asset Management
📍 Mumbai