Role Documentation

1.Role Identifiers

Job Family

Digital Product

Planning and Management

Sub-

Job

Family

Digital Product

Planning and Management

Position

Titles /

Roles

Product Growth Manager

Role

Objective The role holder is responsible for developing and executing strategies that increase product adoption, engagement, and revenue.

1. Role Detailing

Work Areas Responsibilities & Outcomes

Market Research

- Conduct in-depth demand and customer market analysis to identify opportunities for product growth. Utilize analytics tools and data to understand customer behaviour, preferences, and market trends.
- Analyse marketing insights to position the product effectively in the market. Develop marketing strategies that align with the product's value proposition and customer needs.
- Develop strategic plans for entering recent markets or expanding product reach in existing markets.
- Identify growth opportunities and assess market entry risks and benefits.

Business Problem Analysis
- Analyse complex business problems and challenges to identify root causes and potential solutions. Collaborate with cross-functional teams to address business issues and optimize product growth.

Technology Research
- Benchmark the potential opportunities for the firm in new technologies and ideate on their implementation.

Product Costing &

License/Contract Management

- Manage product costing, pricing strategies, and cost optimization efforts.
- Support in handling product licensing, contract management, and negotiations with third-party vendors and partners.

Digital/Mainline

Marketing/PR Strategy





- Designing and executing digital/Mainline marketing strategies and plans for customer acquisition.
- Monitoring and analysing the impact of digital/Mainline marketing initiatives across various channels.
- Developing corrective action plans to ensure the achievement of targeted outcomes.
- Planning and organizing marketing campaigns and initiatives.
- Utilizing creative skills to develop innovative problem-solving approaches 6. Strategic PR releases

Product Strategy Development
- Contribute to the development and refinement of the product growth strategy.
- Align product growth activities with the organization's long-term product goals and objectives.

Revenue Generation and Growth
- Contributing to the organization's reach, brand development, lead conversion, sales growth, and revenue generation.
- Running effective and cost-efficient marketing campaigns

Information Management
- Maintain organized records of product growth activities, including strategic plans, budgets, and performance data.
- Prepare and present reports on product growth progress, market insights, and strategic planning.

AEM Tools Adobe Experience Cloud (AEM, AEP & AJO) Capabilities
- End-to-end experience across the Adobe Experience Manager (AEM) suite, including Digital Asset Management (DAM), asset publishing, URL generation,



and content activation.
- Configure, manage, and activate customer segments, including batch and real-time streaming audiences.
- Design and orchestrate complex customer journeys and Always-On lifecycle programs in Adobe Journey Optimizer (AJO).
- Configure WhatsApp and Push Notification campaigns for personalized customer engagement.
- Create, configure, and manage business/customer events, event tagging, and event-driven automations.
- Execute audience onboarding, activation, and cross-channel campaign deployment.
- Monitor journey performance, troubleshoot issues, and optimize customer engagement initiatives.
- Key Skills: AEM Full Suite, DAM Management, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Audience Segmentation, Streaming Segments, Journey Orchestration, Event Configuration & Tagging, WhatsApp Campaigns, Push Notifications, Marketing Automation.

Behavioural Competencies (For Details Please Refer to Annexure)

Result Orientation

Learning Agility

Collaboration

Customer Centricity

Change Agility

Innovation & New Ways of Working

Strategic Thinking

1. Role Inputs & Interfaces

Qualifications & Experience

Qualifications

Bachelor's degree in business, marketing, economics, or a related field (Master's degree preferred)

**Experience

8-12 years, with at least 5 years of experience in relevant experience

Key Interfaces (Roles to interact inside / outside the Organization to enable success in day to day work)

Internal

Project Team

Cross Functional Departments

External

Customer/ Client Vendor / Suppliers

Annexure

📌 SR. Product Growth Manager (Gurugram)
🏢 Maruti Suzuki
📍 Gurugram