Job Title: Digital Marketing Specialist

Experience: 1 to 4 Years

Location: Vadodara

Roles & Responsibilities:

- Manage ASO activities for Play Store and App Store applications
- Improve app ranking, organic installs, and app visibility
- Perform keyword research for SEO and ASO
- Handle On-page, Off-page, and Technical SEO activities
- Run Google Ads, Meta Ads, and app promotion campaigns
- Track performance using Google Analytics, Search Console, Firebase, and Play Console
- Create SEO-friendly content, blogs, and app descriptions
- Coordinate with design and development teams for marketing activities

Required Skills:

- Strong knowledge of ASO and SEO concepts
- Experience with Play Console, Google Analytics, and Search Console
- Familiar with Google Ads and Meta Ads
- Good keyword research and content writing skills
- Good communication and coordination skills

Preferred:




- IT industry experience preferred
- Mobile app marketing experience will be an added advantage

Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Versatile schedule
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Application Question(s):
- Do You knowledge of SEO/SEM, marketing database, email, social media and display advertising campaigns?
- What kind of industries, products, or services have you marketed?
- Which digital marketing tool(s) are you most comfortable?

Education:
- Master's (Preferred)

Experience:
- Digital marketing: 1 year (Preferred)

Work Location: In person

📌 Sr. Digital Marketing Executive (Vadodara)
🏢 Pavans Group
📍 Vadodara