THE HOUSE OF ABHINANDAN LODHA (HOABL)

The House of Abhinandan Lodha (HoABL) was founded in 2020, is Indias largest branded land developer, revolutionising real estate transactions through security, technology, transparency, and convenience. HoABL specialises in branded plots, offering a completely hassle-free virtual experience (i.e. selling land to its customers without any physical interaction with them) which is a first in India and probably even globally, while also pioneering the democratisation of land ownership by making this asset class accessible to a wider base of aspiring buyers across the country.

In just five years, HoABL has sold about 12 million sq.ft. of developed landall without meeting a single customer face-to-face and ahead of promised timelines—and has around 30 million sq.ft. under active development. The company has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, and Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi.

HoABL has swiftly gained prominence by focusing on plotted developments in key locations where the governments are focused on quality infrastructure, offering a seamless and transparent experience to investors and homebuyers alike.

Sourcing Manager Real Estate

Mumbai (Western Line / South Mumbai / Navi Mumbai)

Role Overview

We are looking for a result-driven Sourcing Manager with strong experience in real estate channel sales. The role focuses on building and managing a channel partner (broker) network, generating qualified leads, and driving closures across residential/commercial projects.

The ideal candidate should have a strong on-ground presence, local market knowledge, and proven ability to deliver revenue through channel partners.

Key Responsibilities

1. Channel Partner Acquisition & Management

Identify, onboard, and activate current channel partners (CPs) / brokers





Build and maintain a strong CP network across micro-markets

Develop long-term relationships to ensure repeat business

Expand and maintain an active CP database

2. Lead Generation & Sourcing

Generate qualified leads through CP network, referrals, and activations

Drive site visits and client interactions via CPs

Maintain a strong pipeline of opportunities

Support sourcing across residential, commercial, or luxury segments

3. Revenue Ownership & Closures

Achieve monthly, quarterly, and annual sales targets

Convert CP-generated leads into closures/bookings

Support high-value deal negotiations where required

Ensure maximum revenue contribution from channel network

4. Channel Engagement & Activation

Conduct CP meets, events, and project promotions

Train CPs on product details, pricing, and inventory

Maintain consistent engagement to improve productivity

Organize site visits and launch activities

5. Market Intelligence & Strategy

Track competitor projects, pricing trends, and broker sentiment

Identify new sourcing opportunities and micro-markets

Support pre-launch and inventory movement strategies

6. Coordination & ReportiCoordinate with Sales, Marketing, CRM, and Finance teams

Maintain MIS reports (site visits, bookings, CP performance)

Ensure smooth CP onboarding, documentation, and payouts

Track performance and optimize conversion ratios

Required Skills & Competencies

Core Skills

Channel Partner / Broker Management

Real Estate Sales (B2B / B2B2C)

Lead Generation & Conversion

Negotiation & Closing Skills

Relationship Management

Behavioral Skills

Target-driven and high ownership mindset

Strong networking and interpersonal skills

Excellent communication and presentation skills

Ability to work in a fast-paced, field-driven environment

Candidate Profile

Experience: 4 to 7 years in Real Estate Sourcing / Channel Sales

Strong existing broker network in Mumbai preferred

Post- Graduate

Good knowledge of local micro-markets

📌 Sourcing Manager - Sales (Mumbai Suburban)
🏢 The House of Abhinandan Lodha
📍 Mumbai Suburban