**WE’RE HIRING | SOCIAL MEDIA HANDLER
Carryage & Co. is looking for a creative, proactive, and fashion-focused Social Media Handler to join our grow ing team.
If you have a strong eye for aesthetics, understand fashion & lifestyle content, and know how to build an engaging social media presence, we’d love to hear from you!
ROLE: SOCIAL MEDIA HANDLER
? Location: Mumbai
? Experience: 1–2 years preferred
? Employment: Full-time
? **️ Industry: Fashion | Handbags | Clothing | Jewellery KEY RES
P
ONSIBILITIE
S
? Social Media Managemen< /p>
t
• Manage Carryage & Co.’s Instagram and other social media platforms
.• Plan and maintain a consistent monthly/weekly content calendar
.• Schedule and publish posts, Reels, Stories, carousels and other content
.• Maintain the brand’s overall visual identity, tone and aesthetic
.• Stay updated with current Instagram trends, formats, sounds and fashion trends
.
? Content Planning & Creatio< /p>
n
• Plan creative concepts for Reels, photoshoots, campaigns and product launches
.• Create engaging Reels and Stories using product, lifestyle and campaign content
.• Coordinate with photographers, videographers, models, interns and the internal team for shoots
.• Assist in planning shoot concepts, locations, props, styling and references
.• Ensure products are presented accurately and attractively in all content
.• Repurpose existing content creatively for different social media formats
.
✍️ Copywriting & Conte< /p>
n t • Write engaging captions, hooks, CTAs and Story cop y.• Develop creative content ideas around handbags, clothing and jeweller y.• Create content for product launches, offers, festivals,
campaigns and brand announcement s.• Maintain a consistent premium and aspirational brand voic e
. ? Social Media Growth & Analyti< /p>
c s • Monitor Instagram insights and overall social media performanc e.• Track reach, engagement, followers, views, saves, shares and conversion s.• Identify which content performs best and use insights to improve future conten t.• Research competitors and relevant fashion/lifestyle brand s.• Identify new opportunities for organic growth and audience engagemen t
. ? Campaign & Marketing Suppo< /p>
r t • Assist with planning and executing social media campaign s.• Support product launches, festive campaigns, sales and promotional activitie s.• Coordinate influencer collaborations and creator campaign s.• Assist with influencer research, outreach, communication and content trackin g.• Coordinate social media requirements for events, pop-ups and offline activation s
. ? Community Manageme< /p>
n t • Respond to Instagram DMs, comments and customer queries professionall y.• Engage with followers and build an active online communit y.• Monitor comments, mentions and tagged post s.• Escalate customer/product-related concerns to the relevant team when require d
. ?️ E-commerce & Product Cont< /p>
e nt • Coordinate social media content according to new product launches and website updat es.• Ensure product names, details, pricing/promotional information and links are communicated correct ly.• Work closely with the product and marketing team to ensure social content supports sal e
**s. WHAT WE’RE LOOKING
F**
OR • Strong understanding of Instagram and social media tren ds.• Good knowledge of fashion, lifestyle and luxury/aspirational conte nt.• Strong creative and visual sen se.• Excellent communication and writing skil ls.• Basic knowledge of Canva, CapCut or similar editing too ls.• Ability to create and edit short-form video conte nt.• Ability to independently plan and execute conte nt.• Good organizational and time-management skil ls.• Someone who is proactive, detail-oriented and willing to experiment with new ide as.• A solid understanding of what makes content engaging and shareab
**l e. ADDED ADVANT
A**
GE • Previous experience with fashion, accessories, jewellery or lifestyle bran ds.• Experience managing a brand’s Instagram accou nt.• Basic photography/videography knowled ge.• Experience with influencer marketi ng.• Knowledge of Meta Business Suite and social media analyti cs.• Ability to identify and adapt viral/trending content quick
**l y. WHY JOIN CARRYAGE & C
O**
.? You’ll get the opportunity to work closely with a growing fashion and lifestyle brand and take ownership of its digital presence, content and social media grow t h **. ? Interested?Send u s your CV + Instagram/portfolio + examples of your previous work at
[email protected] Carry a ge & Co.- Bags. Clothing. Jewelle ry.
📌 Social Media Handler (Mumbai)
🏢 Carryage u0026
📍 Mumbai