Senior Performance Marketing Specialist

Remote (Work From Home) | Full-time | Monday to Friday

Experience: 6-8 years

About the Role

We're looking for a Senior Performance Marketing Manager who is both a strategic thinker and a hands-on operator. You'll own performance strategy across multiple client accounts, manage significant ad budgets, and mentor junior team members, while staying close to the data.

What You'll Do

- Own end-to-end performance strategy for multiple client accounts, from goal setting and media planning to scaling
- Lead campaigns across Google Ads (Search, Shopping, Performance Max, YouTube, Display), Meta Ads, and marketplaces like Amazon and Flipkart
- Build full-funnel plans for lead generation, e-commerce, sales, and remarketing, and decide budget allocation across channels
- Drive key metrics: CPC, CTR, CPL, CPA, ROAS, MER, conversion rate, LTV, and revenue
- Run structured A/B and multivariate tests and maintain a documented testing roadmap
- Own tracking and measurement: pixels, Conversions API/server-side tracking, UTMs, and attribution
- Present performance reports and strategic reviews to clients and leadership
- Mentor junior and mid-level marketers and set best practices and SOPs
- Work closely with content, creative, SEO, CRO, and account teams
- Support new business pitches with audits and growth proposals
- Stay ahead of platform changes,



privacy and signal-loss shifts, and the evolving AI ad ecosystem (including ChatGPT Ads; prior hands-on experience not required)

What You Bring

- 6-8 years of hands-on experience in paid advertising/performance marketing with a proven record of scaling accounts and delivering strong ROI
- Expert-level Google Ads and Meta Ads experience, including managing large monthly budgets
- Strong experience with marketplace ads (Amazon Ads, Flipkart Ads, etc.)
- Deep understanding of unit economics and profitability-driven optimization
- Advanced knowledge of conversion tracking, server-side tracking, and attribution
- Strong analytical skills and the ability to diagnose performance independently
- Experience managing multiple clients across industries
- Excellent communication and presentation skills
- Prior experience mentoring or leading team members
- Comfortable in a remote, team-oriented environment

Good to Have

- E-commerce/D2C and lead-gen experience at scale
- GA4, Google Tag Manager
- CRM/marketing automation integrations and CRO experience
- Agency experience and direct client management

How to Apply

Click "Easy Apply" or send your resume to [email protected]

#Hiring #PerformanceMarketing #DigitalMarketing #GoogleAds #MetaAds #RemoteJobs #MarketingJobs

📌 Senior Performance Marketing Manager (India)
🏢 upGrowth | Growth Marketing Partner
📍 India