Sales Representative – Lead-Acid Battery Market Development

? Location: Flexible / Field-based

? Job Type: Full time | Individual Contributor

? Industry: Advanced Battery Technology / Energy Storage / Clean Tech

About Cancrie

At Cancrie, we are transforming the energy storage landscape. We develop high-performance lead-acid battery technology designed to significantly boost efficiency, performance, and value across traditional and emerging battery applications. From automotive SLI and e-rickshaws to solar storage, telecom backup, and UPS/inverter systems—our technology delivers superior total cost of ownership (TCO) where reliability matters most.

The Opportunity

We aren't looking for an order-taker. We are looking for a market-hungry, field-tested B2B sales professional who knows how to open doors, initiate trials, and build a thriving pipeline from scratch.

In this role, you will sell on performance, value, and product superiority rather than relying on a legacy brand name. If you thrive on hunting new business, proving technology value in the field, and establishing a footprint in uncharted markets, this is your opportunity to build a market, not just manage one.

Key Responsibilities

- Market Discovery & Opportunity Mapping: Identify high-potential applications and accounts across automotive SLI, solar, telecom, UPS/inverter, e-rickshaws, OEMs, fleet operators, and institutional buyers. Uncover pain points related to battery life, failure rates, and high TCO.
- New Customer Acquisition: Prospect, qualify, and close new business through direct outreach, field visits, industry networking, and exhibitions. Build and manage a high-velocity B2B pipeline.
- Demos & Field Trials: Pitch the value proposition, set up product evaluations/comparative field trials, and work alongside our technical team to validate performance on customer sites.
- Commercial Ownership: Draft proposals, negotiate pricing/terms, close orders,



and manage the full lifecycle from first touch through trial, conversion, recurring orders, and collections.
- Application Expansion: Target and scale multi-segment adoption across commercial vehicles, industrial backup, solar storage, and distributor networks.

What We Are Looking For

- Experience: 2–7 years of successful hands-on B2B sales experience in lead-acid batteries, energy products, solar systems, automotive components, or related industrial sectors.
- Market Knowledge: Deep understanding of the lead-acid ecosystem, including dealer/distributor networks, OEMs, and institutional procurement.
- Hunting Mindset: Proven ability to source, develop, and close new customer accounts independently without relying on existing brand equity.
- Technical Translation: Ability to translate technical battery performance metrics into clear, compelling commercial ROI for business owners and engineers.
- Field Readiness: High energy, self-motivated, and willing to travel extensively for customer visits, trials, and relationship building.

> Crucial Requirement: You must be confident in selling a superior product based purely on performance, value, and trial results before brand recognition exists.

> How Success Is Measured

- Qualified leads generated & customer meetings held
- Field trials initiated and conversion rate to commercial orders
- New accounts acquired & monthly sales volume growth
- Revenue generated & recurring order rate

Why Join Us?
- Impact: Build a new market from the ground up and establish a brand-new battery technology in the industry.
- Cross-Functional Growth: Work directly with technical leads, product development, and senior management to shape our market strategy.
- Career Trajectory: High autonomy, direct ownership of results, and immense room for growth as the commercial team expands.

? Ready to build a market with us? Apply now or reach out directly with your resume and a quick note on why you are built for this challenge.

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