Key Responsibilities

A. Sales Target & Business Achievement

- Achieve assigned monthly, quarterly and annual vehicle sales targets.
- Prepare and execute dealership sales plans to achieve volume, revenue and profitability objectives.
- Monitor model-wise, variant-wise and fuel-type-wise sales performance.
- Drive sales of Petrol, Diesel, CNG and EV products based on market demand and dealership objectives.
- Monitor retail billing, deliveries, cancellations, pending cases and pipeline.
- Ensure optimum conversion of showroom walk-ins, digital leads, references and corporate enquiries.
- Develop strategies to improve market share and dealership penetration in the assigned territory.

B. Team Management
- Lead, motivate and supervise the Sales Executive / Sales Consultant team.
- Allocate individual targets based on experience, territory and potential.
- Conduct daily morning briefings and performance reviews.
- Monitor individual sales performance, productivity and conversion ratios.

- Coach team members on

- Product knowledge

- Customer handling

- Lead conversion

- Negotiation
- Test-drive conversion
- Follow-up techniques

- Finance and insurance selling

- Exchange process

- EV product demonstration
- Identify training requirements and coordinate with HR / Training Department.
- Maintain discipline, attendance and professional standards within the sales team.
- Conduct regular one-to-one performance discussions with team members.

C. Lead Management & Conversion
- Ensure 100% lead allocation and timely follow-up.

- Monitor leads received through
- Walk-ins

- Website

- OEM portal

- Google / digital campaigns

- Social media

- Telecalling

- References

- Corporate enquiries

- Existing customers
- Track lead ageing and ensure no enquiry remains unattended.
- Review lead-to-contact, contact-to-test-drive, test-drive-to-booking and booking-to-retail conversion ratios.
- Ensure systematic follow-up through CRM / DMS.
- Analyse lost leads and develop corrective actions.

D.



Showroom & Customer Experience
- Ensure professional handling of every showroom visitor.
- Monitor customer greeting, need analysis, product presentation and quotation process.
- Ensure proper demonstration of vehicle features, technology, safety, mileage/range and ownership benefits.
- Personally handle high-value, difficult or escalation cases.
- Ensure test drives are properly planned and conducted.
- Monitor customer feedback and improve the overall sales experience.
- Coordinate with CRM / Customer Care team to improve CSI and customer satisfaction.

E. Product & Market Knowledge

Maintain strong knowledge of

- Petrol vehicles
- Diesel vehicles
- CNG vehicles
- Electric Vehicles
- Variants and specifications
- Pricing and offers
- Finance schemes
- Insurance products
- Exchange programmes
- Accessories
- Warranty and service packages
- EV charging requirements
- EV range and battery-related features
- Government / OEM schemes applicable to EVs

Regularly monitor competitor products, pricing, offers, features and market activities. F. Finance, Insurance & Value-Added Services

Drive penetration of

- Vehicle finance
- Insurance
- Extended warranty
- AMC / service packages
- Accessories
- RSA / roadside assistance
- Exchange programmes
- EV-related products and services

Coordinate with Finance & Insurance executives and external finance partners to improve conversion and profitability. G. Vehicle Exchange & Evaluation
- Promote vehicle exchange as an important sales channel.
- Ensure proper coordination with the used-car / exchange team.
- Monitor exchange enquiries, evaluations and conversions.




- Ensure transparent communication of vehicle valuation to customers.
- Drive exchange-to-new-car conversion.

H. Booking, Billing & Delivery
- Monitor all confirmed bookings until retail delivery.
- Ensure documentation and payment requirements are completed on time.
- Coordinate with Accounts, Stockyard, PDI and Delivery teams.
- Monitor pending deliveries and ageing of bookings.
- Ensure vehicles are delivered as per committed timelines.
- Ensure delivery documentation and customer communication are completed properly.

I. DMS / CRM / MIS Management Ensure accurate and timely updating of:
- Customer enquiries
- Lead status
- Follow-up details
- Test drives
- Bookings
- Retail
- Lost cases
- Cancellation
- Finance status
- Insurance status
- Exchange status

Prepare and review daily, weekly and monthly MIS covering:
- Enquiry
- Walk-in
- Lead generation
- Test drive
- Booking
- Retail
- Conversion ratio
- Sales executive productivity
- Finance penetration
- Insurance penetration
- Accessories
- Exchange
- Model-wise performance
- Fuel-type-wise performance

J. Marketing & Local Business Development
- Participate in dealership marketing activities.
- Generate local leads through corporate visits, events, camps and institutional activities.

- Develop relationships with

- Corporates

- SMEs

- Institutions

- Government organisations

- Professionals

- Existing customers

- Organise / participate in

- Roadshows
- Test-drive camps

- Customer meets

- Mall activities

- Corporate camps

- EV awareness activities

- Local promotional events

K. Customer Retention & Referral Business
- Develop solid relationships with existing customers.
- Generate repeat purchases and customer referrals.
- Maintain contact with customers after vehicle delivery.
- Coordinate with Service / CRM teams for customer engagement activities.
- Develop a strong referral pipeline from existing customers.

📌 Sales Manager (Pune)
🏢 Kothari Autobiz
📍 Pune