Job Title: Sales Development Representative (SDR)

Company: Om Sparkling Beverages Solution Private Limited

Brand: Eastward

Location: Delhi NCR

Employment Type: Full time

Experience: 0–2 years

Department: Sales & Business Development

Salary: ₹3–5 LPA + Performance Incentives

About the Role

We are looking for a proactive and target-oriented Sales Development Representative (SDR) to help Eastward expand its presence across HORECA, retail, distributors, modern trade and corporate channels.

The SDR will be responsible for identifying potential customers, initiating conversations, qualifying leads and generating sales opportunities for the business.

Key Responsibilities

- Identify and research potential distributors, retailers, cafés, restaurants, bars, hotels and corporate clients.
- Generate leads through cold calling, WhatsApp, email, LinkedIn and field research.
- Contact prospective customers and introduce Eastward’s product portfolio.
- Understand customer requirements and qualify leads based on business potential.
- Schedule meetings and product presentations for the sales team.
- Maintain an updated database of leads, prospects and customer interactions.
- Follow up consistently with prospective customers.
- Coordinate with the field sales team for meetings, sampling and onboarding.
- Track lead status from initial contact through conversion.
- Achieve monthly lead-generation and meeting targets.




- Collect market feedback regarding competitors, pricing, demand and customer preferences.
- Maintain accurate daily and weekly sales reports.

Key Performance Indicators (KPIs)

- Number of qualified leads generated
- Number of outbound calls/messages
- Meetings/appointments scheduled
- Lead-to-meeting conversion rate
- Meeting-to-customer conversion
- New distributor/retailer accounts generated
- Revenue generated from converted leads
- Follow-up completion rate
- CRM/database accuracy

Requirements

- Graduate or equivalent qualification.
- 0–2 years of experience in sales, business development, telecalling or FMCG/F&B; sales preferred.
- Strong communication and negotiation skills.
- Comfortable making cold calls and approaching new customers.
- Good knowledge of Delhi NCR market will be an advantage.
- Ability to work with sales targets.
- Basic knowledge of Excel/Google Sheets and CRM tools.
- Willingness to travel locally when required.

Ideal Candidate

We are looking for someone who is:

Hungry for sales Confident communicator Target-oriented Persistent Self-motivated Customer-focused

Compensation

₹3–5 LPA + Performance-Based Incentives

Additional incentives can be structured around:

- Qualified leads
- Meetings
- New account onboarding
- Sales/revenue generated

Pay: ₹300,000.00 - ₹400,000.00 per year

Work Location: In person

📌 Sales Development Representative (Noida)
🏢 Om sparkling Beverages Solution Private
📍 Noida