Job_Description":" Overview

We are looking for an experienced and result-driven Senior Digital Marketing Specialist with 5+ of hands-on experience in digital marketing. The ideal candidate should have strong expertise in SEO, SEM/PPC, Social Media Marketing, Email Marketing, Content Marketing, and Digital Analytics .

The candidate should have a strong analytical and creative mindset, excellent communication skills, and the ability to independently manage digital marketing campaigns, projects, and client accounts.

Experience in **B2B, SaaS, IT services, or international markets will be an added advantage.

Who Are We Looking For

- Professionals with 5+ years of relevant Digital Marketing experience
- Strong hands-on knowledge of SEO, SEM/PPC, Social Media, Email, Content Marketing, and Analytics
- Experience developing and executing end-to-end digital marketing strategies
- Strong analytical, creative, and data-driven mindset
- Ability to independently manage campaigns, projects, budgets, and client accounts
- Ability to manage multiple priorities and meet deadlines
- Willingness to learn and work with new technologies and marketing platforms
- Experience in B2B SaaS, IT services, or international markets preferred
- **Excellent written and spoken English communication skills

Requirements

Key Responsibilities

1. Digital Marketing Strategy

- Develop and execute digital marketing strategies aligned with business objectives.
- Plan and manage monthly, quarterly, and annual campaigns.
- Conduct competitor, market, and audience research.
- Identify current marketing channels, trends, and growth opportunities.
- Take ownership of digital marketing performance and measurable business results.
1. SEO





- Develop and implement on-page and off-page SEO strategies.
- Conduct keyword research, competitor analysis, and website SEO audits.
- Optimize website content, meta titles, descriptions, headings, internal links, and site structure.
- Improve organic rankings, traffic, leads, and conversions.
- Manage backlink and link-building strategies.
- Monitor keyword rankings, organic traffic, backlinks, and SEO KPIs.
- Stay updated with Google algorithm updates and SEO best practices.
1. PPC / SEM / Paid Advertising

- Plan, execute, monitor, and optimize Google Ads and other paid campaigns .
- Manage keywords, ad copies, audiences, bidding strategies, budgets, and campaign structures.
- Monitor CPC, CTR, CPL, conversion rate, ROI, and ROAS .
- Conduct A/B testing for ads, landing pages, and campaign strategies.
- Optimize campaigns for better lead quality, conversions, and cost efficiency.
- ****Identify new paid marketing opportunities.
1. Social Media Marketing

- Develop and execute social media strategies and campaigns.
- Manage content calendars and social media activities.
- Create engaging content for relevant platforms.
- Monitor reach, engagement, traffic, leads, and conversions.
- Analyze performance and recommend improvements.
- Stay updated with social media trends and algorithms.
1. Email Marketing

- Plan and execute email marketing and lead-nurturing campaigns.
- Create engaging email content, subject lines, CTAs, and campaign flows.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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