Key Responsibilities

- Develop and implement strategic product line and business plans with a 3-year planning horizon.

- Establish and maintain strategic market positioning and brand strategy.

- Recommend annual product pricing strategies and support product rationalization programs.

- Provide product line revenue and unit forecasts aligned with business objectives.

- Identify market growth opportunities through market and channel strategies.

- Champion the Voice of the Customer (VOC) and communicate business strategies across functions.

- Manage dealer, distributor, channel, and customer relationships.

- Conduct market analysis, competitor analysis, and sales performance reviews.

- Identify recent products, business opportunities, service improvements, and cost reduction initiatives.

- Support product validation, prototype evaluation, and product lifecycle management.





- Coordinate with sales teams to develop solution-based approaches and business growth strategies.

Key Performance Indicators (KPIs)

- Achieve annual revenue, unit, and profitability targets.

- Strengthen customer and channel partner relationships.

- Drive product positioning, pricing, and market penetration initiatives.

- Identify new markets and business opportunities.

- Conduct market potential and risk assessment analysis.

Qualification

- Bachelor of Engineering (Mechanical)

Experience

- 12-14 years of experience in Product Management.

Product Portfolio:

Backhoe Loaders, Excavators, Skid Steer Loaders (SSL), Portable Power Equipment, Generators, Air Compressors, Lighting Towers, and Related Construction Equipment.

📌 Product Management Manager (Chennai)
🏢 Doosan Bobcat
📍 Chennai