PPC MANAGER / PERFORMANCE MARKETING – REAL ESTATE

Company: 360 Realtors LLP

Location: Gurgaon / Gurugram

Department: Digital Marketing / Performance Marketing

Salary: ₹35,000 – ₹55,000 per month

Employment Type: Full-Time

Job Summary

360 Realtors LLP is looking for an experienced and performance-driven PPC Manager / Performance Marketing professional to manage paid digital marketing campaigns for real estate projects.

The candidate will be responsible for planning, executing and optimizing Google Ads, Meta Ads (Facebook & Instagram) and other paid campaigns with a strong focus on lead generation, cost optimization, lead quality and conversions.

Key Responsibilities

- Plan, launch and manage Google Ads and Meta Ads campaigns for real estate projects.
- Develop paid marketing strategies for residential and commercial real estate projects.
- Manage campaigns across Google Search, Display, YouTube and Meta platforms.
- Generate high-quality real estate leads while maintaining optimum CPL and campaign ROI.
- Conduct keyword research, audience research and competitor analysis.
- Create and manage campaign structures, ad groups, targeting, bidding and budgets.
- Monitor campaign performance on a daily basis and identify areas for improvement.
- Optimize campaigns based on CPL, CTR, CPC, conversion rate, lead quality and ROI.
- Manage and optimize campaign budgets across multiple projects and locations.
- Create and test different ad copies, creatives, audiences and landing pages.
- Run A/B testing to improve campaign performance and lead conversion.




- Track lead generation and conversions through Google Analytics, Google Tag Manager and platform dashboards.
- Ensure proper tracking of leads, forms, calls and other conversion actions.
- Work closely with the Sales and CRM teams to understand lead quality and conversion performance.
- Analyse which campaigns, keywords, audiences and creatives are generating qualified leads.
- Prepare daily, weekly and monthly performance reports for management.
- Monitor competitors' digital advertising activities and identify new opportunities.
- Coordinate with the creative/content team for performance-oriented ad creatives and copies.
- Continuously optimize campaigns to reduce acquisition cost and improve overall performance.

Real Estate PPC Experience The candidate should preferably have experience in real estate performance marketing, including:

- Residential & commercial property lead generation
- Real estate project campaigns
- Gurgaon / NCR real estate market
- Lead generation and conversion campaigns
- High-ticket property campaigns
- Campaigns focused on site visits and property enquiries
- Lead quality and sales conversion tracking

Required Skills




- Robust hands-on experience with Google Ads & Meta Ads Manager.
- Good knowledge of Google Search, Display and YouTube Ads.
- Strong understanding of Meta campaign objectives, audiences and retargeting.
- Knowledge of Google Analytics / GA4 and Google Tag Manager.
- Strong understanding of conversion tracking and campaign attribution.
- Good knowledge of keyword research and negative keywords.
- Strong analytical and data interpretation skills.
- Experience with remarketing / retargeting campaigns.
- Good understanding of landing page optimization.
- Strong Excel/Google Sheets and reporting skills.
- Ability to manage multiple campaigns and budgets simultaneously.

Experience & Qualification Experience: 3–7 years in PPC / Performance Marketing / Digital Marketing, preferably with Real Estate experience.

Qualification: Graduate / MBA in Marketing or relevant qualification preferred.

Candidates with proven experience in Meta Ads + Google Ads and real estate lead generation will be preferred.

Key Performance Indicators

- Qualified leads generated
- Cost Per Lead (CPL)
- Cost Per Qualified Lead
- CTR and CPC
- Conversion rate
- Lead-to-site-visit conversion
- Site-visit-to-booking conversion
- Campaign ROI / ROAS
- Monthly advertising budget utilization
- Overall lead quality

Compensation Salary: ₹40,000 – ₹55,000 per month

Location: Gurgaon / Gurugram

Job Type: Full-Time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits

- Paid sick time
- Provident Fund

Work Location: In person

📌 PPC Manager (Gurugram)
🏢 New Keys Housing Xpert
📍 Gurugram