We seek a results-driven and analytical Performance Marketing Specialist to join our team.

As a Performance Marketing Specialist, you will be responsible for planning, executing, monitoring, and optimizing digital advertising campaigns to drive qualified traffic, leads, conversions, and measurable business growth.

Key Responsibilities

- Plan and execute performance marketing campaigns across platforms such as Google Ads, Meta Ads, and other relevant digital channels.
- Develop strategies for lead generation, website traffic, conversions, and customer acquisition.
- Conduct audience research and identify relevant target segments for paid campaigns.
- Create, manage, and optimize PPC and social media advertising campaigns.
- Monitor campaign performance, including CPC, CTR, CPL, CPA, conversion rate, ROAS, and overall ROI.
- Conduct A/B testing of ad creatives, copy, landing pages, audiences, and campaign strategies.
- Analyze campaign and website data using tools such as Google Analytics, Google Ads, Meta Ads Manager, and Google Tag Manager.
- Prepare regular performance reports and provide actionable recommendations for campaign improvement.
- Work closely with the content, design, SEO, and web development teams to improve campaign performance and conversion rates.
- Monitor competitors, industry trends,



and emerging digital advertising opportunities.
- Continuously optimize campaigns to improve efficiency, reduce acquisition costs, and achieve business objectives.

Required Skills &

Qualifications

- Bachelor's degree in Digital Marketing, Marketing, Business, or a related field.
- Minimum 2 years of experience in Performance Marketing / Digital Advertising.
- Hands-on experience with Google Ads and Meta Ads.
- Robust understanding of PPC, paid social advertising, conversion optimization, and lead generation.
- Good knowledge of Google Analytics, Google Tag Manager, and conversion tracking.
- Ability to analyze campaign data and make data-driven decisions.
- Familiarity with landing page optimization and A/B testing.
- Strong analytical, communication, and problem-solving skills.
- Experience with remarketing, audience targeting, and funnel optimization is an added advantage.

Job Details
- Position: Performance Marketing Specialist
- Job Type: Full-time
- Experience: Minimum 2 years
- Salary: Negotiable
- Work Location: 1/265 Pratap Nagar, Udaipur – 313001

? Interested candidates: Reply to this post or email your updated resume to [email protected]

📌 Performance Marketing Specialist (Udaipur)
🏢 Indian Institute of Organics
📍 Udaipur