Job Summary

We are seeking a highly analytical and results-driven Performance Marketing Manager to plan, execute, optimize, and scale digital campaigns across various performance marketing channels. The ideal candidate is a data-savvy marketer with a strong background in Meta, Search (Google Bing), OTT, YouTube, LinkedIn, and Programmatic Advertising.

Responsibilities

- Develop, manage, and optimize performance marketing campaigns across multiple platforms, including Meta (Facebook Instagram), Google Search, OTT, YouTube, LinkedIn, and Programmatic advertising.

- Design and implement strategic digital marketing plans that drive customer acquisition, lead generation, and revenue growth.

- Monitor, analyze, and optimize campaign performance using data-driven insights and A/B testing.

- Allocate and manage digital advertising budgets effectively to maximize ROI.

- Stay updated with platform updates, industry trends, and emerging technologies to improve campaign effectiveness.

- Work closely with creative, content, and analytics teams to optimize ad creatives, landing pages, and user experience.

- Track and report on key performance indicators (KPIs), including CAC, ROAS, CTR, CVR, and LTV.

- Leverage automation tools and AI-driven insights to optimize media buying and audience targeting.

- Manage relationships with ad platform representatives and technology partners to drive campaign success.

- Ensure all campaigns align with brand guidelines, compliance regulations,



and industry best practices.

KeySkills Qualifications

- 5+ years of experience in Performance Marketing across Meta, Search, OTT, YouTube, LinkedIn, and Programmatic advertising.

- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube Ads, and other ad platforms.

- Strong analytical mindset with expertise in using Google Analytics, Google Tag Manager and other tools.

- Experience with conversion tracking, attribution modelling, and audience segmentation.

- Hands-on experience with A/B testing, bid strategies, and campaign optimization techniques.

- Ability to manage huge ad budgets with a focus on maximizing performance.

- Strong knowledge of performance marketing metrics, algorithms, and bidding strategies.

- Excellent problem-solving skills with a data-driven approach.

- Strong communication and presentation skills.

- Ability to work in a fast-paced, results-oriented setting.

Preferred Qualifications

- Experience in e-commerce is a plus.

- Certifications in Google Ads, Meta Blueprint, LinkedIn Ads, or Programmatic Advertising.

- Familiarity with marketing automation tools, CDPs, and CRM platforms like HubSpot, Salesforce, etc.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketing Manager (Gurugram)
🏢 Pomelo Digital India
📍 Gurugram