Senior Performance Marketing Manager – D2C

Location: Mumbai

Company: Dandelion

Experience: 6–10 years

Industry: D2C / Fashion / Lifestyle / E-commerce

Employment Type: Full-time

About Dandelion

Dandelion is a Mumbai-based sleepwear and loungewear brand with a strong presence in the Indian market. We have been building the brand for over a decade, with sleepwear as our core category, and are now looking to significantly scale our online business across both sleepwear and day/loungewear.

The Role

This is a hands-on, revenue-focused role.

You will be responsible for developing and executing Dandelion's performance marketing strategy across Meta, Google and other relevant digital channels.

Key Responsibilities

Performance Marketing & Growth

- Own the overall performance marketing strategy for Dandelion.
- Plan, execute and optimise campaigns across Meta Ads, Google Ads and other relevant platforms.
- Develop strategies for scaling both our established sleepwear business and our growing day/loungewear category.
- Own monthly and quarterly revenue and acquisition plans.
- Develop appropriate budget allocation across campaigns, categories, products and audiences.
- Identify opportunities to scale winning campaigns, products and creatives while maintaining healthy economics.
- Continuously test new audiences,



campaign structures, creatives, offers and landing pages.

Revenue & Business Ownership

- Take ownership of online revenue growth, not just campaign metrics.
- Track and optimise CAC, ROAS, MER, AOV, CVR, LTV, contribution margin and overall marketing efficiency.
- Build monthly forecasts for spend, revenue, orders and customer acquisition.
- Identify gaps between planned and actual revenue and proactively recommend corrective actions.
- Understand product-level performance and identify which products/categories have the potential to scale.
- Proven experience scaling consumer brands online.
- Strong hands-on experience with Meta Ads and Google Ads.
- Experience managing meaningful monthly advertising budgets.
- Experience with fashion, lifestyle, beauty or other consumer/D2C categories would be an advantage.
- Strong understanding of the relationship between ad spend, CAC, AOV, conversion rate, revenue and profitability.
- Strong analytical and problem-solving skills.
- Ability to independently diagnose performance issues and develop solutions.
- Robust understanding of performance creative and testing.

Pay: From ₹40,000.00 per month

Benefits

- Food provided

Work Location: In person

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