Company Description Pureverse Pvt Ltd is an India-based fast-moving consumer goods (FMCG) company dedicated to truly organic, authentic, and sustainably crafted products. The brand focuses on 100% organic, naturally sourced, cold-pressed and wood-pressed, chemical-free items that are rigorously tested for quality, purity, and freshness.

Its product range includes organic and infused honey, pure cold-pressed oils, premium A2 cow ghee, farm-fresh jaggery, natural sweeteners, and other everyday essentials. Pureverse aims to rebuild trust in daily consumer products while promoting healthier lifestyles and sustainable practices. The company also cultivates a community around purity, health, and traditional Indian farming and processing methods.

Role Description This is a full-time, on-site Performance Marketing Manager role based in Thane.

The Performance Marketing

Manager will plan, execute, and optimize digital campaigns across channels such as search, social, display, and marketplaces to drive awareness, traffic, and conversions for Pureverse’s product range.

Responsibilities include managing performance marketing budgets, monitoring campaign performance, analyzing data, and preparing regular reports and insights. The role involves collaborating with brand, content,



and product teams to align messaging, improve landing pages, and enhance customer journeys. The manager will also test new growth strategies, oversee remarketing initiatives, and ensure campaigns support both short-term sales goals and long-term brand building.

Qualifications

- Robust performance marketing skills, including paid search, paid social, display advertising, and remarketing/retargeting.
- Proficiency in analytics and tracking tools such as Google Analytics, ad managers, and basic data interpretation for ROI and ROAS optimization.
- Experience in campaign planning, budget management, and performance reporting for e-commerce or FMCG brands.
- Understanding of digital customer acquisition funnels, conversion rate optimization, and A/B testing.
- Ability to collaborate with content, design, and product teams to align creatives and messaging with campaign objectives.
- Excellent communication, problem-solving, and stakeholder management skills.
- Bachelor’s degree in Marketing, Business, or a related field; a relevant postgraduate qualification or certifications in digital marketing are an advantage.
- Prior experience in organic/FMCG, health and wellness, or D2C brands is beneficial.

📌 Performance Marketing Manager (Thane)
🏢 Pureverse
📍 Thane