About Devastram

Devastram is a premium devotional luxury brand creating handcrafted attire and accessories for deities. We are building a modern, aspirational devotional brand with a strong D2C presence and ambitious growth plans across India.

Website

Link - www.devastram.com

We are looking for a Performance Marketing Manager who can take ownership of our paid acquisition engine and help us scale revenue profitably.

Key Responsibilities

- Meta Ads —
- Primary Responsibility
- Plan, launch and manage Meta campaigns across Facebook &
- Instagram.
- Manage Prospecting, Retargeting, Advantage+ and product/catalogue campaigns.
- Develop audience strategies across interests, behaviours, lookalikes and first-party data.
- Continuously test:
- Creatives
- Hooks
- Ad copies
- Offers
- Audiences
- Placements
- Campaign structures
- Identify winning creatives and scale them systematically.
- Monitor frequency, CTR, CPM, CPC, ATC, CVR, CAC and ROAS.
- Google Ads
- Manage and optimize Google Search, Shopping/PMax and remarketing campaigns.
- Improve product feed quality and campaign-level product performance.
- Identify high-intent search terms and build campaigns around them.
- Work closely with the website/catalogue team to ensure products are properly available for advertising.
- Revenue &
- Profitability
- Own the paid marketing revenue target.
- Work towards maintaining healthy CAC, ROAS and contribution margins.
- Understand the relationship between AOV, COGS, discounts, returns/RTO, shipping and CAC.
- Identify opportunities to increase AOV through bundles, cross-sells and higher-value products.
- Do not optimize campaigns only for platform ROAS — understand actual business profitability.
- Creative Strategy




- Work closely with the content and creative team to create performance-driven creatives.
- Analyse which:
- Products
- Visual styles
- Hooks
- Offers
- UGC formats
- Founder-led content
- Product demonstrations are generating purchases.

- Build a structured creative testing pipeline every week.
- Give the creative team clear briefs based on ad performance data.
- Analytics &
- Reporting
- Track daily and weekly performance across Meta and Google.
- Maintain dashboards/reports for:

- Spend
- Revenue
- CAC
- ROAS
- AOV
- CTR
- CPM
- CPC
- ATC rate
- Conversion rate
- New vs returning customers

- Analyse campaign, ad set, creative, product and audience-level performance.
- Identify problems in the funnel and recommend corrective actions.

KPIs The Candidate Will Primarily Be Measured On

- Revenue generated from paid marketing
- CAC
- ROAS
- Contribution/profitability
- AOV
- Conversion rate
- Recent customer acquisition
- Creative testing velocity
- Scaling without significant deterioration in CAC/ROAS

What We Are Looking For
- 2–5 years of hands-on performance marketing experience.
- Strong experience with Meta Ads Manager.
- Good working knowledge of Google Ads.
- Experience with Shopify/D2C brands preferred.
- Strong understanding of e-commerce metrics and unit economics.
- Ability to analyse data and convert insights into actions.
- Strong creative understanding — not just media buying.
- Comfortable with aggressive testing and experimentation.
- Strong Excel/Google Sheets skills.
- Ability to work independently and take ownership of numbers.

Preferred Experience

Experience with brands in D2C | Fashion | Beauty | Jewellery | Lifestyle | Home | Luxury | E-commerce would be an advantage.

Skills: campaigns,performance marketing,cac,data,d2c

📌 Performance Marketing Manager (Gurugram)
🏢 Devastram
📍 Gurugram