ABOUT KHEEWA INCORPORATION

Kheewa Incorporation is a Business Growth Consulting and Business Solutions organization working across Business Development, Sales & Marketing, Recruitment & HR Solutions, Digital Marketing, Lead Generation, Business Consulting and AI-enabled Business Solutions.

We are looking for a Performance Marketing Associate who can support the planning, execution, monitoring and optimization of digital advertising campaigns focused on leads, customer acquisition, conversions and measurable business growth.

JOB SUMMARY The Performance Marketing Associate will assist in managing paid digital marketing campaigns across platforms such as Meta Ads, Google Ads and other relevant advertising channels.

The candidate will be responsible for campaign setup, audience research, creative coordination, budget monitoring, lead tracking, performance analysis, optimization and reporting.

The ideal candidate should have a data-driven mindset and understand that performance marketing is focused on measurable outcomes rather than simply generating impressions or engagement.

KEY ROLES & RESPONSIBILITIES

1. Paid Advertising Campaign Management

Assist in planning and executing campaigns for:

Lead Generation

Customer Acquisition

Website Traffic

Sales & Conversions

App/Platform Promotion

Brand Awareness

Recruitment Campaigns

Business Service Promotion

1. Meta Ads Management

Work with:

Facebook Ads

Instagram Ads

Meta Business Suite

Meta Ads Manager

Responsibilities include

Campaign creation

Campaign setup

Audience selection

Ad set management

Budget allocation

Creative testing

Lead campaign management

Performance monitoring

Campaign optimization

1. Google Ads

Support campaigns across relevant Google advertising products, including:

Search Ads

Display Ads

YouTube Ads

Performance-oriented campaigns

Assist with

Keyword research

Search intent analysis

Ad copy coordination

Audience targeting

Campaign monitoring

Budget tracking

Conversion tracking

1. Audience Research

Research and identify suitable target audiences based on:

Location

Age

Gender

Interests

Behaviour

Profession

Industry

Business type

Customer intent

Previous interactions

Develop audience segments according to campaign objectives.
1. Campaign & Creative Coordination

Work closely with the Graphic Design and Content teams to develop:

Ad creatives

Videos

Reels

Banners

Ad copies

Headlines

Call-to-actions

Landing page content

Provide performance-based feedback to improve future creatives.
1. Lead Generation Campaigns

Manage and monitor campaigns designed to generate qualified leads.

Track

Leads Generated

Cost Per Lead

Qualified Leads

Lead Quality

Lead-to-Sale Conversion

Cost Per Acquisition





Coordinate with the sales team to understand the quality and conversion of generated leads.
1. Campaign Optimization

Regularly monitor campaign performance and identify opportunities to improve:

CTR

CPC

CPL

CPA

Conversion Rate

ROAS

Lead Quality

Campaign ROI

Test different

Audiences

Creatives

Headlines

Offers

Landing pages

CTAs

Campaign structures

1. Budget Management

Monitor daily and monthly advertising budgets. Track campaign spending.

Identify inefficient campaigns or ad sets.

Ensure budgets are aligned with campaign objectives.

Escalate significant budget/performance issues to the manager.

1. Landing Page & Conversion Optimization

Work with the web/marketing team to improve landing pages based on campaign performance.

Review

Landing page relevance

CTA placement

Form completion

Page experience

Lead quality

Conversion rate

Suggest changes where required.
1. Analytics & Reporting

Prepare regular performance reports covering:

Campaign Spend

Impressions

Reach

Clicks

CTR

CPC

Leads

CPL

Conversions

CPA

Revenue

ROAS

Lead Quality

Identify key trends and provide actionable observations.
1. A/B Testing

Support structured testing of:

Ad creatives

Videos

Headlines

Ad copy

Audiences

Offers

Landing pages

CTAs

Document test results and use the findings to improve future campaigns.
1. Sales Team Coordination

Performance marketing does not end with lead generation. The candidate will coordinate with the sales team to understand:

Which leads are converting

Which lead sources perform better

Common customer objections

Lead quality

Sales conversion

Revenue generated from campaigns

Use this information to improve future campaigns.

AI & MARKETING TECHNOLOGY

Use AI and digital tools for:

Audience research

Competitor research

Ad copy ideas

Creative concepts

Campaign analysis

Data analysis

Keyword research

Content ideation

Reporting

Marketing productivity The candidate should be willing to continuously learn new AI-powered marketing tools and automation platforms.

REQUIREMENTS & QUALIFICATIONS

Graduate preferred.

1–3 years of experience in Performance Marketing, Digital Marketing, Paid Advertising or Lead Generation preferred.

Freshers with practical knowledge of Meta Ads/Google Ads may apply.

Basic understanding of digital advertising metrics.

Strong analytical and problem-solving ability.

Comfortable working with numbers and performance data.

Willingness to learn and experiment.

REQUIRED TECHNICAL SKILLS





Advertising Platforms

Meta Ads Manager

Facebook Ads

Instagram Ads

Google Ads

Analytics & Tracking

Google Analytics

Google Tag Manager — preferred

Meta Pixel / Conversions API — basic understanding preferred

Conversion Tracking

UTM Parameters

Reporting

MS Excel

Google Sheets

Basic dashboards and reporting

Digital Marketing

Audience Research

Keyword Research

Competitor Analysis

Landing Page Optimization

Conversion Rate Optimization

A/B Testing

COMMUNICATION SKILLS

Good English communication.

Good Hindi communication.

Punjabi communication will be an advantage.

Good written communication.

Ability to explain campaign performance clearly.

Ability to coordinate with creative, sales and technical teams.

PERSONAL ATTRIBUTES The ideal candidate should be:

Data-driven

Analytical

Curious

Creative

Detail-oriented

Result-oriented

Proactive

Fast learner

Comfortable experimenting

Good at problem-solving

Target-focused

Responsible for results

KEY PERFORMANCE INDICATORS (KPIs)

KPI Measurement

Lead Generation Qualified leads generated

CPL Cost per qualified lead

CPA Cost per acquisition

CTR Click-through rate

CPC Cost per click

Conversion Rate Lead/customer conversion

Lead Quality Sales-qualified leads

ROAS Revenue generated against ad spend

Campaign Efficiency Performance against targets

Budget Utilization Efficient use of advertising budget

Testing Number and quality of experiments

Reporting Accurate & timely performance reports

CAREER GROWTH

Performance Marketing Associate → Senior Performance Marketing Associate → Performance Marketing Specialist → Performance Marketing Manager → Digital Marketing Manager

WHAT WE OFFER

Fixed salary + performance incentives

Practical exposure to paid digital advertising

Opportunity to work across multiple industries

Exposure to Meta and Google advertising platforms

Prospect to work with AI and marketing automation tools

Performance-driven working environment

Learning and development opportunities

Career growth based on performance

WHY JOIN KHEEWA INCORPORATION?

This role provides practical exposure to the complete performance marketing cycle:

Research → Campaign Planning → Ad Creation → Launch → Monitoring → Optimization → Lead Generation → Sales Conversion → Reporting

You will work closely with creative, sales and business teams, giving you experience in real business-oriented digital marketing rather than only social media posting.

? APPLY NOW

Position: Performance Marketing Associate

Company: Kheewa Incorporation

Department: Digital Marketing / Performance Marketing

? Call / WhatsApp: (phone hidden)

Run Campaigns. Analyse Data. Generate Results. Grow with Kheewa Incorporation.

📌 Performance Marketing Associate (India)
🏢 Kheewa Incorporation
📍 India