> Performance Marketer (Meta Ads Expert)

Key Responsibilities:

- Plan, execute, and manage paid campaigns on Meta platforms (Facebook Instagram)

- Generate high-quality leads for EdTech clients while maintaining cost efficiency

- Develop campaign strategies aligned with client goals (lead generation, conversions, app installs, etc.)

- Perform audience research, targeting, and segmentation for better campaign performance

- Create and test ad creatives, copies, and formats (A/B testing)

- Monitor campaign performance and optimize for CTR, CPL, ROAS, and conversions

- Analyze data using Meta Ads Manager and provide actionable insights

- Manage budgets effectively and ensure maximum ROI

- Collaborate with the creative and content team for high-converting ad creatives

- Stay updated with Meta algorithm changes, trends, and best practices

Required Skills Qualifications:

- Minimum 1 year of full-time experience running Meta Ads campaigns

- Proven experience in EdTech marketing campaigns (lead generation is a must)

- Strong understanding of funnel strategy and user journey

- Hands-on experience with Meta Ads Manager and Pixel tracking

- Knowledge of audience targeting,



retargeting, and lookalike audiences

- Analytical mindset with the ability to interpret data and optimize campaigns

- Basic understanding of landing pages and conversion optimization

- Positive communication and reporting skills

Preferred Skills:

- Experience in scaling campaigns with high budgets

- Familiarity with CRM tools and lead management

- Basic knowledge of Google Ads is a plus

What We re Looking For:

- Performance-driven mindset

- Detail-oriented and data-focused approach

- Ability to work in a rapid-paced agency environment

- Proactive in testing and learning new strategies

Why Join Digital Molecule

- Opportunity to work with fast-growing EdTech brands

- Performance-driven work culture

- Learning and growth opportunities in digital marketing

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Performance Marketer (Meta Ads Expert) (New Delhi)
🏢 Digital Molecule
📍 New Delhi