Performance Marketer (Google & Meta Ads)?Gurugram

Open Theory Labs is looking for a Performance Marketer to drive growth through paid, organic, and data-led marketing. You'll own campaigns end to end, from strategy and creatives to testing, tracking, and results.

What you'll own

- Paid campaigns: plan, launch, and scale campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook and Instagram).
- Creatives: work with design and content teams to brief, create, and iterate on ad creatives and landing pages that convert.
- A/B testing: run constant experiments on audiences, creatives, copy, landing pages, and bidding strategies, and scale what works.
- SEO and GEO: improve organic visibility on search engines and AI-driven platforms like ChatGPT, Gemini, and Perplexity through on-page, technical, and content optimisation.
- Analytics and tracking: set up and manage Google Analytics (GA4), conversion tracking, pixels, and attribution to measure every campaign accurately.
- Budget and performance: manage ad spend with a sharp focus on CPA, ROAS, and conversion rates.
- Reporting: build clear dashboards and share insights that shape marketing strategy.





What we're looking for

- 3 years of hands-on performance marketing experience.
- Solid working knowledge of Google Ads and Meta Ads Manager.
- A proven ability to drive campaigns from concept to results, including creative direction.
- Experience running structured A/B tests and acting on the results.
- Solid understanding of SEO, plus awareness of GEO (Generative Engine Optimisation) and how AI search is changing discovery.
- Confidence with Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- A data-driven mindset. You make decisions from numbers, not gut feel.

Nice to have

- Experience with other channels such as LinkedIn, Snapchat, or X Ads.
- Familiarity with SEO tools like Ahrefs, SEMrush, or Search Console.
- Experience with landing page builders and CRO tools.
- Basic design skills in Canva or Photoshop.

Why this role

- You'll own growth with real budgets and real impact.
- You'll have the autonomy to test, learn, and scale.
- You'll work with a team that values clear thinking, fast execution, and measurable results.

📌 Performance Marketer (Google & Meta Ads) (Gurugram)
🏢 Open Theory Labs
📍 Gurugram