Responsibilities

- Plan, create, launch, and manage Google Ads campaigns.

- Manage and optimize Google Search campaigns, including keyword research, targeting, bidding, and ad optimization.

- Monitor campaign performance and optimize campaigns to improve leads, conversions, CPA, ROI, and ROAS.

- Conduct keyword research and identify high-performing and relevant keywords.

- Manage campaign budgets and ensure efficient utilization of advertising spend.

- Analyse key performance metrics including CTR, CPC, CPA, conversion rate, ROAS, and ROI.

- Set up and monitor conversion tracking to accurately measure campaign performance.

- Identify underperforming campaigns, ad groups, keywords, and audiences and take corrective actions.

- Prepare performance reports and provide actionable insights to stakeholders.

- Run and optimize YouTube Ads campaigns where required.

- Work closely with internal teams to improve lead quality and campaign outcomes.

- Stay updated with Google Ads platform changes, trends, and industry best practices.

Skills We’re Looking For

Must Have

- 3–5 years of hands-on experience in Performance Marketing / Paid Media.





- Strong practical experience with Google Ads / PPC.

- Strong understanding of Google Search Ads and campaign structure.

- Good knowledge of keyword research and bidding strategies.

- Experience with lead generation and conversion-focused campaigns.

- Strong understanding of CPA, CPC, CTR, ROAS, ROI, and conversion rates.

- Experience with conversion tracking and campaign analytics.

- Strong analytical and data-driven approach.

- Ability to manage advertising budgets and optimize campaigns based on performance.

- Good reporting and communication skills.

Preferred / Good to Have

- Search Ads 360 (SA360) experience.

- Google Analytics.

- Google Merchant Center.

- YouTube Ads.

- Meta Ads / Facebook & Instagram Ads.

- Looker Studio or other data visualization/reporting tools.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits

- Cell phone reimbursement

- Versatile schedule

- Food provided

- Health insurance

- Leave encashment

- Life insurance

- Paid time off

- Provident Fund

Work Location: In person

📌 Performance Marketer (Magdalla)
🏢 Saileela Infotech Consultancy (OPC
📍 Magdalla