Marketing Manager

Izago Immigration Advisors Pvt. Ltd.

Location: Nehru Place, New Delhi

Job Type: Full-Time | On-Site

Experience: 2–5 Years

Industry: Immigration / Visa Consultancy / Overseas Education / Lead Generation

About the Role

Izago Immigration Advisors Pvt. Ltd. is looking for a results-driven and experienced Marketing Manager to lead and manage our complete marketing function.

The selected candidate will be responsible for marketing strategy, lead generation, performance marketing, SEO, content, social media and overall marketing team management. The role requires a hands-on professional who can connect marketing activities with business growth, lead quality and revenue.

Experience in the immigration, visa consultancy, overseas education or other lead-generation-driven industries will be preferred.

Key Responsibilities

Marketing Strategy & Planning

- Develop and execute monthly and quarterly marketing strategies aligned with business objectives.
- Plan campaigns for services such as Canada PR, Australia PR, Germany Opportunity Card, UK Student Visa, tourist visas and other immigration services.
- Manage the overall marketing calendar and ensure timely execution of campaigns.
- Identify new marketing channels, trends and customer segments.

Marketing Team Management

- Lead and manage the complete marketing team.
- Coordinate with SEO, Content, Social Media, Performance Marketing, Graphic Design, Video and Website teams.
- Allocate tasks, set KPIs and monitor team performance.
- Conduct regular team meetings and performance reviews.




- Ensure timely and high-quality execution of marketing activities.
- Identify performance gaps and provide guidance and training to team members.

Lead Generation & Performance Marketing

- Take ownership of marketing-generated leads with a focus on lead quality and conversion.
- Oversee campaigns across Google Ads, Meta Ads, LinkedIn and other relevant platforms.
- Monitor CPL, qualified leads, conversion rates, CAC and campaign ROI.
- Analyse campaign performance and optimise budgets, audiences, creatives and messaging.
- Work closely with the Sales/Consultation team to improve lead quality and conversions.

SEO, Content & Social Media

- Oversee the SEO strategy and monitor organic traffic, rankings and website enquiries.
- Guide the Content and Social Media teams in developing relevant and engaging content.
- Review content for Instagram, Facebook, LinkedIn, YouTube, blogs, reels and other platforms.
- Ensure consistent brand communication across all marketing channels.
- Identify trending topics and customer queries to develop high-performing content.

Website & Conversion Optimisation

- Coordinate with the website and SEO teams to improve landing pages, service pages and website enquiries.




- Identify opportunities to improve user experience and conversion rates.
- Ensure website content is updated according to relevant immigration and visa developments.

Analytics & Reporting

- Prepare weekly and monthly marketing performance reports for management.
- Track:
- Lead volume and quality
- Cost Per Lead (CPL)
- Qualified Lead Percentage
- Lead-to-consultation conversion
- Campaign ROI
- Customer Acquisition Cost (CAC)
- Website enquiries
- Organic traffic
- Social media performance
- Identify issues, provide actionable insights and implement corrective strategies.

Market & Competitor Research

- Monitor competitors, market trends and customer behaviour.
- Analyse competitor campaigns, content, advertising and digital presence.
- Identify new opportunities for business growth and customer acquisition.

Required Skills & Experience
- 2–5 years of relevant experience in Marketing / Digital Marketing / Performance Marketing.
- Experience managing a marketing team is strongly preferred.
- Strong understanding of Google Ads, Meta Ads, LinkedIn, SEO and Social Media Marketing.
- Experience in lead generation and performance-driven marketing.
- Solid knowledge of marketing analytics and conversion funnels.
- Ability to manage multiple teams, campaigns and deadlines.
- Strong leadership, communication and decision-making skills.
- Ability to work with data and make performance-based marketing decisions.
- Hands-on and result-oriented approach.

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Marketing Manager (Nehru Place)
🏢 Izago Immigration Advisors
📍 Nehru Place