Job Summary

We are looking for a dynamic and target-oriented Marketing Executive to support our marketing and business growth initiatives in Ernakulam. The role involves promoting educational programs, building relationships with schools, colleges and other institutions, generating quality leads, and supporting student enrolment activities.

Key Responsibilities

- Conduct regular visits to schools, colleges, tuition centres, and other educational institutions to promote our programs.
- Build and maintain strong relationships with principals, teachers, coordinators, counsellors, and other institutional decision-makers.
- Generate quality leads through field visits, promotional activities, seminars, workshops, campaigns, and institutional partnerships.
- Conduct presentations and awareness sessions for students, parents, and educational institutions.
- Explain courses, programs, and career opportunities clearly and professionally.
- Follow up with prospective students and coordinate with the counselling/admissions team to support lead conversion.
- Identify new marketing opportunities and develop relationships with potential institutional partners.
- Represent the organization at education fairs, career guidance programs, seminars, exhibitions, and other promotional events.
- Maintain accurate records of field visits, institutional contacts, leads, follow-ups, and conversions.
- Monitor competitor activities and provide market feedback to the reporting manager.
- Prepare and submit regular reports on marketing activities, leads generated, visits, and conversions.




- Achieve assigned monthly targets related to institutional visits, lead generation, and enrolments.

Requirements
- Bachelor's degree in Marketing, Business Administration, Commerce, Management, or any relevant discipline.
- 1–3 years of experience in field marketing, educational marketing, institutional sales, business development, or a related field is preferred.
- Freshers with excellent communication skills and a strong interest in field marketing may also apply.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Strong relationship-building and convincing abilities.
- Willingness to travel within Ernakulam and nearby areas for institutional visits.
- Strong follow-up and target-oriented approach.
- Positive organizational and time-management skills.
- Proficiency in Malayalam and working knowledge of English is preferred.
- Two-wheeler and valid driving licence will be an advantage.

Key Skills Field Marketing | Educational Marketing | Lead Generation | Institutional Outreach | Student Engagement | Business Development | Relationship Management | Presentation Skills | Lead Conversion | Event Coordination

Key Performance Indicators

- Number of institutional visits completed
- Quality and number of leads generated
- Lead follow-up and conversion
- New institutional relationships established
- Participation in seminars and promotional activities
- Achievement of monthly marketing targets
- Timely submission of field activity reports

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

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