We are seeking a highly skilled and passionate Digital Marketing Specialist to join our marketing team. The successful candidate will be responsible for optimizing our website and implementing effective Search Engine Optimization (SEO) strategies to enhance our online presence, drive organic traffic, and improve overall user experience and engagement. S(He) will work collaboratively with various teams to ensure the website aligns with our marketing goals and delivers an exceptional user journey.

S(He) will be an experienced and data-driven Paid Media Specialist helping implement and optimize our paid advertising campaigns across various platforms. The person will be responsible for creating, implementing, and analysing Lead generation campaigns to maximize ROI and drive targeted traffic to our digital assets. This role requires a keen eye for detail, a strategic mind-set, and the ability to adapt quickly to changing trends in the digital advertising landscape.

Key Responsibilities-

1. SEO Strategy and Implementation:

· Conduct keyword research to identify relevant and high-performing search terms.

· Develop and execute on-page and off-page SEO strategies to improve organic search rankings.

· Optimize website content, meta tags, headers, and URLs for SEO.

· Monitor and analyze website performance using analytics tools to identify areas for improvement.

2. Website Optimization:

· Work closely with the web development team to ensure the website is technically optimized for SEO and user experience.

· Improve website loading speed, mobile responsiveness, and overall usability.

· Implement A/B tests to optimize website elements and conversion rates.

3. Content Creation and Marketing:





· Collaborate with content team to produce SEO-friendly content.

· Develop content distribution strategies to reach the target audience and increase brand visibility.

· Utilize SEO best practices to optimize blog posts, articles, and other website content.

4. Reporting and Analysis:

· Monitor, track, and report on key performance indicators (KPIs) related to website traffic, user engagement, and conversion rates.

· Analyze data to identify trends, insights, and opportunities for improvement.

Paid Media Responsibilities:

1. Paid Advertising Strategy:

· Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Facebook, Instagram, etc.

· Conduct thorough audience research and segmentation to target the right audience for each campaign.

· Set transparent objectives and KPIs and Budgets for each campaign based on marketing goals.

2. Campaign Management:

· Create and optimize paid ad campaigns, including ad copy, visuals, and landing pages.

· Monitor budgets and bids to ensure efficient spending and maximum ROI.

· Perform A/B testing on ad elements to improve campaign performance.

· Manage the campaign at

3. Data Analysis and Reporting:

· Analyse campaign performance data to identify trends, insights, and opportunities for optimization.

· Prepare reports to showcase campaign performance and KPI achievement.





· Utilize data-driven insights to make informed decisions and enhance campaign effectiveness.

Job Requirements & Experience:

- Minimum 3 years of work experience in Digital Marketing preferably in Education industry .Successful track record of planning and implementing Paid digital advertising campaigns and building organic reach, visibility and consumer buy-in via SEO and Web optimization
- Solid understanding of search engine algorithms and SEO best practices.
- Proficiency in web analytics tools (e.g., Google Analytics, Google Search Console).
- Experience with website optimization techniques, including A/B testing and conversion rate optimization.
- Knowledge of HTML, CMS, and website development concepts.
- In-depth knowledge of various paid media platforms, such as Google Ads, Facebook Business Manager, LinkedIn, Instagram Ads, etc.
- Strong understanding of audience targeting, segmentation, and conversion optimization.
- Analytical mind-set with proficiency in data and analytical tools to derive actionable insights.
- Updated on the latest web trends and advancements in paid media and best practices in SEO.
- Familiarity with marketing automation tools, CRM, and campaign management software.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.

Job Type: Full-time

Pay: ₹325,000.00 - ₹500,000.00 per year

Ability to commute/relocate

- Patna, Bihar: Reliably commute or planning to relocate before starting work (Required)

Education:
- Master's (Required)

Experience:
- Lead generation: 1 year (Required)
- total work: 3 years (Preferred)
- Marketing: 3 years (Preferred)

Language:
- English (Preferred)

📌 Marketing Executive (Patna)
🏢 Shivalik College of Engineering
📍 Patna