1) Job Purpose:

To drive the company’s brand visibility and marketing execution across offline, digital and social media channels through strong creative capability, proactive execution, agency coordination, campaign planning and cost-effective market activation.

2) Roles & Responsiblities:

1. Graphic Design & Creative Development

· Create high-quality, professional marketing creative at an expert level for digital and offline brand requirements.

· Develop artwork for social media, Meta campaigns, brochures, banners, hoardings, standees, posters, presentations, promotional material and other brand communication.

· Maintain consistency of brand identity, visual standards, messaging and approved brand guidelines.

· Bring fresh and innovative creative ideas for campaigns, product communication and market activation

2. Video Production & AI-Based Content

· Plan and execute video shoots at sites, customer locations, events and market activities.

· Handle video editing, video mixing, transitions, sound, graphics and final output independently.

· Create engaging short-form content such as Reels, promotional videos, product videos, testimonials and activity highlights.

· Explore and implement AI-based video creation, editing and creative-content tools to improve speed, quality and innovation

3. Offline Branding & Site Execution

· Plan and execute offline branding activities including hoardings, auto hoods, pole boards, wall paintings, site branding, vehicle branding, banners and other visibility assets.

· Coordinate complete site execution from artwork approval and vendor confirmation to production, installation and final quality check.

· Ensure branding activities are executed on time and as per approved specifications

4. Agency & Vendor Coordination

· Coordinate with branding agencies, printers, fabricators, media vendors, digital agencies and other service/material providers.

· Obtain and compare market rates to ensure competitive pricing and value for money.

· Negotiate where required and maintain skilled vendor relationships.

· Track commitments, delivery timelines, quality and pending work to ensure timely closure.

5. Marketing Campaigns & Strategy





· Support development and execution of market campaigns, brand activation plans and promotional strategies.

· Convert marketing objectives into practical activity plans with clear timelines and execution ownership.

· Monitor campaign execution and suggest improvements based on market response and business requirements.

6. Social Media & Digital Marketing

· Manage company/group brand social media pages and ensure regular posting as per the approved content calendar.

· Plan, create and coordinate content for platforms such as Instagram, Facebook, LinkedIn, YouTube and other relevant channels.

· Handle Meta Ads campaigns, including campaign setup, audience targeting, creative coordination, monitoring and basic performance tracking.

· Explore suitable paid promotion opportunities and recommend relevant platforms/activities for brand visibility and lead generation.

- Brand Activity Calendar

· Prepare and maintain a monthly/quarterly brand activity calendar covering digital, offline, events, campaigns, content and market activation.

· Ensure all planned activities are initiated, followed up and completed within the committed timeline. • Keep the concerned group team informed about upcoming activities, requirements and execution status. 8. Event Management & Promotional Material

· Plan and coordinate marketing events, contractor meets, applicator meets, customer activities and other brand events.

· Arrange approved promotional materials, gifts, branding assets and event requirements.

· Coordinate with internal teams and vendors to ensure smooth event execution from preparation through closure.

- Internal Coordination

· Maintain close coordination with the group marketing, sales, business and other relevant teams.

· Collect requirements, take approvals,



communicate execution status and close activities systematically.

· Support sales teams with timely marketing and branding requirements.

9. Cost Optimization & Budget Discipline

· Ensure all activities remain within approved budgets and target-based cost parameters.

· Explore the best available market rates for offline and online branding materials and services.

· Compare quotations and identify cost-effective options without compromising required quality.

· Maintain proper documentation of quotations, approvals, orders and execution wherever required

3) Communication & Relationship:

INTERNAL: Departmental HODs / Company Staffs

EXTERNAL: Customers, Dealers, Distributors, Vendors and Consultants

4) Knowledge, Training and Skills required:

- Expert-level graphic design and strong creative thinking.
- Practical video shooting and professional video editing/mixing capability.
- Ability to use AI-based creative and video-generation tools.
- Strong understanding of social media platforms and Meta advertising.
- Good understanding of offline branding, printing, fabrication and installation processes.
- Strong vendor/agency coordination and negotiation skills.
- Good planning, follow-up, execution and time-management skills.
- Proactive approach with ownership for timely completion of activities.
- Strong communication and coordination skills.
- Commercial awareness with focus on cost optimization and budget discipline.
- Ability to work independently as well as closely with a cross-functional team

Preferred Tool/Knowledge:

- Adobe Photoshop / Illustrator / CorelDRAW or equivalent design tools
- Premiere Pro / After Effects / CapCut or equivalent video tools
- Canva and AI-based creative/video platforms
- Meta Business Suite / Ads Manager
- Basic analytics and reporting tool

Requirements

Experience: 5 – 7 years of experience in Marketing or similar role Preferred Candidate Location: Local candidates within 30 kms from job location is preferred

Benefits: Insurance, Mobile phone reimbursement

Educational Qualification: MBA preferred; Graduate in any discipline; Commerce or Business Administration preferred

📌 Marketing Executive (Gujarat)
🏢 Amardeep Metal Works
📍 Gujarat