About the Role

We are seeking a data-driven, creative, and strategic Manager – Digital Recruitment Acquisition to spearhead our online candidate acquisition and recruitment marketing efforts. In this role, you will act as a bridge between marketing and talent acquisition, leveraging digital channels (paid social, programmatic, search, and career site experiences) to attract, engage, and convert high-quality talent pools.

If you have a background in digital marketing acquisition or high-volume digital recruitment marketing and love optimizing funnels, we want you on our team.

Key Responsibilities1. Digital Strategy & Campaign Management

- Design, execute, and optimize multi-channel digital recruitment campaigns (Paid Social, Paid Search, Programmatic Display, and Job Board partnerships) to drive candidate flow.
- Collaborate with creative and brand teams to develop compelling ad copy, visuals, and messaging tailored to targeted candidate personas.
- Manage campaign budgets effectively, ensuring optimal cost-per-application (CPA) and return on ad spend (ROAS) across all talent acquisition initiatives.

2. Funnel Optimization & Candidate Experience

- Own the digital candidate journey from initial ad click to career site conversion and application submission.
- Drive the optimization of the career web page and landing pages using A/B testing, user behavior analysis, and conversion rate optimization (CRO) techniques.
- Ensure a seamless, mobile-first, and friction-free application process to lower drop-off rates.

3. Employer Branding & Sourcing Innovation

- Partner with the employer branding team to amplify our employee value proposition (EVP) across professional networks.
- Identify and pilot non-traditional, emerging digital channels, niche communities, and traffic sources to capture untapped talent pools.




- Leverage programmatic tools to target active and passive candidates efficiently.

4. Analytics, Tracking & Reporting

- Define, track, and report key performance indicators (KPIs) such as conversion rates, source of hire, cost per hire, and channel ROI.
- Utilize advanced analytics tools (e.g., Google Analytics, ATS reporting dashboards) to build comprehensive attribution models for recruitment marketing channels.
- Provide weekly/monthly actionable insights and performance scorecards to HR and executive leadership.

Qualifications & Requirements

- Education: Bachelor’s degree in Marketing, Human Resources, Communications, Business, or a related field.
- Experience:
- 5+ years of total experience, with at least 3 years specializing in digital marketing acquisition, performance marketing, or digital talent acquisition/recruitment marketing.
- Proven track record of managing large-scale performance budgets and running targeted campaigns via platforms like Google Ads, LinkedIn Campaign Manager, Meta Ads, etc.
- Technical Skills:
- Proficiency in web analytics tools (Google Analytics, Mixpanel, etc.) and A/B testing frameworks.
- Familiarity with Applicant Tracking Systems (ATS) like Workday, Greenhouse, or Lever, and programmatic recruitment tools.
- Strong understanding of SEO, SEM, social media targeting, and retargeting workflows.
- Soft Skills:
- Exceptional project management and organizational skills.
- Strong cross-functional collaboration capabilities—able to work smoothly with HR, TA operations, legal, and creative teams.
- Analytical mindset with a rigorous fixation on data quality.

What We Offer

- Competitive salary and performance-based bonus structure.
- Comprehensive health and wellness benefits.
- Flexible working environment (Remote/Hybrid options).
- Opportunities for rapid qualified growth in a tech-forward, high-growth organization.

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Manager Digital Recruitment Acquisition (Kochi)
🏢 AASA Group of Companies
📍 Kochi