Doctors Foodstore™ is building a new category in preventive nutrition — bringing science, nutrition and transparency into everyday food.

We’re now building our Creator & Influencer Collaboration engine from the ground up and are looking for a Head of Influencer Collaborations who can own this function end-to-end.

This is not a traditional influencer marketing coordinator role.

We are looking for someone who can build an army of relevant creators , create systems to onboard them at scale, execute campaigns and ultimately connect:

Creator → Content → Attention → Traffic → Customers → Revenue

What You'll Own1. Build our Creator Army

Build a strong network across:

- Nutrition & wellness
- Fitness
- Doctors & healthcare
- Healthy cooking
- Longevity
- Weight management
- Parenting & family nutrition
- Premium lifestyle
- Food & D2C creators
- Nano, micro, mid-tier & large creators

1. Build an Influencer Acquisition Funnel

Create a scalable system for: Discovery → Outreach → Qualification → Onboarding → Product Seeding → Content → Affiliate → Repeat Collaboration

We want someone who can build a system capable of onboarding hundreds of relevant creators , rather than manually managing a handful.

1. Own Barter + Paid Collaborations

You should have hands-on experience with:
- Product seeding & barter
- Paid creator campaigns
- Influencer negotiations
- Deliverables & contracts
- Usage rights
- Whitelisting / paid amplification
- Affiliate partnerships
- Long-term creator relationships

1. Execute Campaigns

You will design and execute influencer campaigns around:
- Product launches
- Brand awareness
- Product education
- UGC generation
- Conversion campaigns
- Seasonal campaigns
- Creator-led product launches

1. Manage Shoots & Events

You should be comfortable taking ownership from:



Creator selection → Brief → Shoot → Production → Approval → Posting → Reporting

Experience handling influencer shoots, events and brand collaborations is highly valuable.

1. Build & Lead the Team

You will build and manage a team of: Influencer Associates → Creator Relationship Managers → Campaign Coordinators → Affiliate Managers

You will create SOPs, targets, systems and reporting structures so the function can scale.

This Role Is Highly Data Driven

We don't want

"This influencer got 500K views."

We want to know

500K views → X profile visits → X clicks → X ATCs → X purchases → ₹X revenue

You will own tracking across:

- Reach
- Views
- Engagement
- Saves & shares
- Profile visits
- Link clicks
- CTR
- Add-to-cart
- Purchases
- Affiliate sales
- Revenue
- CAC
- ROAS
- Cost per acquisition
- Creator ROI
- Repeat collaboration performance

You should be able to identify: Who generates attention?

Who generates traffic?

Who generates customers?

Who generates revenue?

You Will Work Closely With Performance Marketing

Our influencer function shouldn't operate separately from paid media.

The system we want to build is:

Influencer → Organic Content → Identify Winners → Paid Amplification → Conversion → Data → Creator Re-activation The best creator content should potentially become performance marketing creative .

Who We're Looking ForMust Have

- 5+ years of experience in influencer / creator marketing / brand collaborations
- Experience with both barter and paid collaborations




- D2C / e-commerce experience
- Proven experience executing influencer campaigns end-to-end
- Experience managing influencer shoots/events
- Experience negotiating creator commercials
- Experience managing a team
- Strong understanding of Instagram & Reels
- Strong analytical/reporting skills
- Experience with affiliate/influencer tracking
- Excellent communication & negotiation skills
- Solid Excel / Google Sheets skills

Bonus

Experience in

Nutrition | Wellness | Healthcare | Fitness | FMCG | Food | Beauty | Lifestyle | Premium D2C The Person We're Looking For

You're not someone who says:

"I know influencers."

You're someone who says

"Give me the brand, the product and the objective. I'll build the creator pipeline, recruit the right creators, execute the campaign, track every collaboration and tell you which creators actually drove revenue."

You understand

Followers ≠ Influence

Views ≠ Customers

Engagement ≠ Revenue

You know how to build the bridge between all three.

Your First 90 Days

0–30 Days: Build creator database, acquisition funnel, SOPs, barter programme & tracking system.

31–60 Days: Activate creators, launch campaigns, establish affiliate tracking and identify high-performing creators.

61–90 Days: Scale the creator network, build ambassador/affiliate programmes, establish repeat collaborations and build the influencer team.

Why Doctors Foodstore?

We are building more than another food brand.

What wellness did for the supplement industry, we want to do for everyday food.

And we believe creators will play a major role in educating consumers, building trust and creating the category.

- If you've built creator ecosystems, executed large influencer campaigns and understand both creativity AND numbers , we'd love to hear from you.

📌 Head of Influencer Collaborations (Pune)
🏢 Doctors Foodstore™
📍 Pune