Job Title: Growth Marketing Manager Lead Generation (Solar/Energy)

Location: Bangalore

About the Role:: We’re looking for a performance-driven digital marketer to own MQL generation for our solar/energy business. You’ll run demand-gen campaigns across paid, organic, and ABM channels, and manage the lead pipeline end-to-end.

Key Responsibilities

Own and deliver monthly/quarterly MQL targets for the solar business (C&I; and utility segments)

Plan and execute digital campaigns across Google Ads, LinkedIn, SEO, and email to drive qualified leads

Build and manage lead scoring, nurture workflows, and lifecycle stages

Run and optimize ABM campaigns for target account lists

Track funnel metrics (MQL SQL SAL) and report weekly/monthly on pipeline health

Work closely with sales to ensure lead quality, follow-up speed, and conversion feedback loops

Manage website landing pages, forms, and conversion rate optimization





Coordinate with content/design teams on campaign assets (whitepapers, case studies, webinars)

- A/B test messaging, creatives, and channels to improve cost per MQL

Requirements

3–6 years in B2B digital marketing/demand generation, preferably in industrial, energy, solar, or manufacturing sectors

Hands-on expertise with CRM (workflows, lead scoring, reporting) — certification a plus

Strong grasp of paid digital (Google Ads, LinkedIn Ads) and SEO fundamentals

Experience with ABM tools and account-based campaign execution

Comfortable with funnel analytics and CRM reporting

Understanding of the solar/renewable energy industry and B2B buying cycles is a robust plus

- Excellent written communication for campaign copy and reporting

📌 Growth Marketing Manager (Bengaluru)
🏢 ZETWERK
📍 Bengaluru