Job Title: Growth Marketing Manager Lead Generation (Solar/Energy)

Location: Bangalore

About the Role:: We’re looking for a performance-driven digital marketer to own MQL generation for our solar/energy business. You’ll run demand-gen campaigns across paid, organic, and ABM channels, and manage the lead pipeline end-to-end.

Key Responsibilities

- Own and deliver monthly/quarterly MQL targets for the solar business (C&I; and utility segments)
- Plan and execute digital campaigns across Google Ads, LinkedIn, SEO, and email to drive qualified leads
- Build and manage lead scoring, nurture workflows, and lifecycle stages
- Run and optimize ABM campaigns for target account lists
- Track funnel metrics (MQL SQL SAL) and report weekly/monthly on pipeline health
- Work closely with sales to ensure lead quality, follow-up speed, and conversion feedback loops
- Manage website landing pages, forms, and conversion rate optimization




- Coordinate with content/design teams on campaign assets (whitepapers, case studies, webinars)
- A/B test messaging, creatives, and channels to improve cost per MQL

Requirements

- 3–6 years in B2B digital marketing/demand generation, preferably in industrial, energy, solar, or manufacturing sectors
- Hands-on expertise with CRM (workflows, lead scoring, reporting) — certification a plus
- Robust grasp of paid digital (Google Ads, LinkedIn Ads) and SEO fundamentals
- Experience with ABM tools and account-based campaign execution
- Comfortable with funnel analytics and CRM reporting
- Understanding of the solar/renewable energy industry and B2B buying cycles is a strong plus
- Excellent written communication for campaign copy and reporting

📌 Growth Marketing Manager (Bengaluru)
🏢 ZETWERK
📍 Bengaluru