We are looking for a performance-driven Google Ads & Digital Marketing Specialist to manage and scale paid digital campaigns for our lab-grown diamond and luxury jewellery brand.

The ideal candidate will have strong hands-on expertise in Google Ads, Performance Max, Search, Display, YouTube, Remarketing, Google Analytics and conversion optimization, with a proven ability to generate qualified leads and drive measurable business growth.

Key Responsibilities

Google Ads Management

- Plan, launch and manage Google Ads campaigns across:
- Search Ads
- Performance Max (PMax)
- Display Ads
- YouTube Ads
- Shopping Ads
- Remarketing Campaigns
- Conduct keyword research, competitor analysis and search-intent analysis.
- Develop and optimize ad copies, headlines, descriptions and extensions.
- Manage campaign budgets and bidding strategies.
- Continuously optimize campaigns to improve CPC, CPL, CPA and ROAS.

Performance Marketing

- Develop and execute performance marketing strategies aligned with business and sales objectives.
- Generate high-quality leads and enquiries for diamond/lab-grown diamond jewellery.
- Optimize campaigns based on lead quality, conversion rate and revenue contribution.
- Conduct A/B testing of landing pages, creatives, audiences and ad copies.
- Identify opportunities to improve conversion rates and reduce acquisition costs.

Analytics & Tracking

- Manage and analyze Google Analytics 4 (GA4).




- Set up and monitor conversion tracking.
- Work with Google Tag Manager (GTM) for tracking implementation.
- Analyze customer journeys and campaign attribution.
- Track key metrics including:
- CTR
- CPC
- CPM
- CPL
- CPA
- Conversion Rate
- ROAS
- Revenue
- Cost per Acquisition

Lead & Sales Optimization

- Coordinate with the sales team to track leads from digital campaigns.
- Analyze lead quality and identify high-performing campaigns.
- Optimize campaigns based on actual sales/conversion data rather than only lead volume.
- Develop remarketing strategies for website visitors and potential customers.

Reporting & Strategy

- Prepare weekly and monthly performance reports.
- Present campaign insights and optimization recommendations to management.
- Monitor competitors and digital advertising trends in the jewellery and luxury segment.
- Develop strategies for new markets, products and jewellery collections.

Preferred Industry Experience

Experience in any of the following industries will be preferred:
- Lab-Grown Diamond
- Diamond Jewellery
- Fine Jewellery
- Luxury Retail
- Fashion & Lifestyle
- D2C / E-commerce
- Premium Consumer Brands

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits

- Adaptable schedule
- Food provided
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Google Ads & Performance Marketing Specialist (Surat)
🏢 VK Precious
📍 Surat