About the Role

We are looking for a versatile Full Stack Developer & Digital Growth Executive who can build websites from scratch, maintain company and client websites, manage digital advertising and analytics, support SEO, and assist with social media and digital content.

As part of a growing startup, the role provides an opportunity to work across web development, digital marketing, analytics, automation and client projects.

The ideal candidate should be comfortable working independently, taking ownership of assigned projects and identifying opportunities to improve website performance, lead generation and overall digital presence.

Key Roles & Responsibilities

Website Development & Maintenance

- Design, develop, maintain and continuously improve company and client websites.
- Build responsive websites from scratch using HTML5, CSS3, JavaScript and other suitable web technologies.
- Work with Wix, Wix Studio and Velo for website development, custom functionality and ongoing maintenance.
- Develop modern, mobile-first websites with robust focus on UI/UX, usability and conversion optimisation.
- Build service pages, landing pages, contact forms, enquiry forms, booking flows and lead-generation pages.
- Develop and integrate custom website functionality using JavaScript, APIs and third-party services.
- Develop or support custom web applications using technologies such as React, Next.js and Node.js where project requirements justify a custom solution.
- Integrate third-party applications, CRM systems, booking systems, payment gateways, email/SMS services and external APIs.
- Manage website hosting, domains, DNS configuration and deployment where required.
- Use Git/GitHub for version control and source-code management.
- Ensure websites work correctly across desktop, tablet and mobile devices.
- Troubleshoot and resolve website bugs, compatibility problems and performance issues.
- Improve website loading speed, Core Web Vitals and technical performance.
- Maintain clean, reusable and appropriately documented code.
- Develop new pages, functionality and features as business requirements grow.

Website QA, Security & Maintenance

- Perform regular website QA covering forms, buttons, links, navigation, responsiveness and customer journeys.
- Test critical functionality following website updates and releases.
- Monitor websites for broken functionality, errors and performance problems.
- Maintain appropriate backup, change-management and rollback procedures before major changes.
- Implement basic website-security controls including MFA, access permissions, spam/bot protection and secure third-party integrations.
- Review administrator access and ensure appropriate permissions are maintained.
- Follow appropriate privacy and data-handling practices when working with customer enquiries, forms and analytics.
- Review cookie/consent and tracking configurations where required.
- Maintain organised documentation for website integrations and digital accounts using approved company processes.





Google Ads & Digital Marketing

- Manage and optimise Google Ads campaigns.
- Conduct keyword research and analyse actual customer search terms.
- Manage keywords, negative keywords, ad groups, budgets and campaign structures.
- Monitor CPC, CTR, conversions, conversion rate, cost per lead and advertising performance.
- Identify potentially wasted advertising spend and recommend optimisation opportunities.
- Create and optimise landing pages specifically for paid advertising campaigns.
- Ensure advertising campaigns are aligned with relevant website landing pages.
- Continuously monitor and improve campaign performance and advertising efficiency.
- Support future paid digital-marketing campaigns where required.

Google Analytics & Tracking

- Set up and manage Google Analytics 4 (GA4).
- Work with Google Tag Manager and Google Search Console.
- Configure and test conversion tracking for forms, phone calls, bookings and other important customer actions.
- Analyse website traffic, customer behaviour and landing-page performance.
- Track traffic sources including paid search, organic search, direct and referral traffic.
- Analyse which website pages receive the most traffic and which generate conversions.
- Prepare regular reports covering advertising spend, website traffic, leads, conversions and campaign performance.
- Help establish reporting that connects:

Advertising Spend Enquiry Booking Completed Job Revenue SEO & Website Growth

- Implement on-page SEO and technical SEO improvements.
- Optimise page titles, meta descriptions, headings, URLs, internal links and website content.
- Create and maintain service, location and campaign landing pages.
- Support Local SEO and Google Business Profile optimisation.
- Monitor Google Search Console for indexing, search-performance and technical issues.
- Improve website structure and content to support organic search visibility.
- Assist with customer-review and online reputation-management activities.
- Research competitors and identify website, SEO and digital-growth opportunities.

Social Media & Content Support

- Manage and maintain company and client social media pages including Instagram, Facebook and LinkedIn.
- Publish approved posts, company updates, services, offers and business content.
- Convert existing photos and videos into short-form content such as Instagram Reels and Facebook Reels.
- Perform basic video editing including:
- trimming
- captions
- text overlays
- transitions
- audio
- resizing and formatting for social platforms
- Create simple social media graphics using Canva, Adobe Express or similar tools.




- Maintain a basic content calendar and schedule approved posts.
- Repurpose website content, testimonials, customer reviews, project updates and service information into social-media content.
- Ensure content follows company/client branding and tone.
- Monitor basic engagement including comments, messages, reach and content performance.
- Coordinate content approval with management where required.
- Assist with basic social-media performance reporting.

Content & Ongoing Business Development

- Update website content, services, images, testimonials, case studies and company information.
- Maintain visual and brand consistency across websites and digital channels.
- Work on internal and client web-development projects according to business priorities.
- Build case studies and portfolio content from completed projects.
- Research and recommend useful new technologies, platforms and automation opportunities.
- Support future AI, CRM and business-automation projects where appropriate.
- Maintain clear technical documentation where required.
- Communicate progress, issues, risks and recommendations clearly to management.
- Manage assigned work independently and deliver according to agreed timelines.
- Take on additional web-development, digital-marketing and automation responsibilities as the company and client portfolio grows.

Required Skills & Experience

- 2-4 years of relevant experience preferred.
- Strong knowledge of HTML5, CSS3 and JavaScript.
- Experience building responsive websites from scratch.
- Practical experience with Wix / Wix Studio / Velo.
- Good understanding of responsive and mobile-first design.
- Understanding of UI/UX and conversion optimisation.
- Experience with Google Ads.
- Working knowledge of Google Analytics 4.
- Familiarity with Google Tag Manager and Google Search Console.
- Knowledge of SEO fundamentals.
- Experience with website forms, APIs and third-party integrations.
- Basic understanding of domains, DNS, hosting and deployment.
- Familiarity with Git/GitHub.
- Strong troubleshooting and problem-solving skills.
- Ability to work independently and manage multiple priorities.
- Good written and verbal communication skills.

Good to Have

- React / Next.js
- Node.js
- REST APIs
- MySQL / PostgreSQL or other databases
- CRM integrations
- Marketing automation
- Basic cloud/deployment knowledge
- Figma
- Canva
- CapCut / Adobe Express or similar video-editing tools
- Google Business Profile management
- Previous experience working with client websites or a digital agency

What We Are Looking For We are looking for someone who is:

- Hands-on and technically capable
- Comfortable working in a startup environment
- Able to learn new technologies quickly
- Proactive in identifying improvements
- Detail-oriented
- Reliable and accountable
- Comfortable handling both development and digital-growth responsibilities
- Interested in growing with the business and taking greater ownership over time

📌 Full Stack Developer & Digital Growth Executive (Mumbai)
🏢 Infotek Solutions
📍 Mumbai