About the Role:

We are looking for a Digital Marketing Specialist to manage performance marketing, customer acquisition, SEO, e-commerce, and digital growth initiatives.

Key Responsibilities:

- Plan and optimize paid campaigns across Meta Ads, Google Ads, YouTube, and other platforms.
- Manage campaign budgets and optimize performance based on ROAS, CAC, CPL, CPA, and conversions.
- Drive lead generation and customer acquisition through data-driven digital campaigns.
- Manage SEO, AEO, GEO, Google Business Profile, website performance, and CRO.
- Monitor e-commerce performance, customer behaviour, and digital conversion opportunities.
- Conduct competitor and market analysis and identify current growth opportunities.
- Test new platforms, AI tools, automation solutions, and campaign formats.




- Support organic social media activities and coordinate with the content team.
- Prepare performance reports and provide actionable insights for campaign and budget optimization.

Requirements:

- 2–5 years of experience in Digital Marketing / Performance Marketing.
- Hands-on experience with Meta Ads and Google Ads.
- Strong understanding of lead generation, SEO, analytics, e-commerce, and paid media.
- Good knowledge of ROAS, CAC, CPL, CPA, CTR, CPC, and conversion metrics.
- Strong analytical and problem-solving skills.
- Retail, e-commerce, sports, lifestyle, or consumer-brand experience is an advantage.

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Puthiyara)
🏢 COSMOS SPORTS WORLD
📍 Puthiyara