We are looking for a results-driven Performance Marketing professional to plan, execute, monitor, and optimize digital marketing campaigns across various platforms. The ideal candidate should have strong analytical skills and hands-on experience in paid advertising, lead generation, campaign optimization, and performance reporting.

Key Responsibilities

- Plan and execute performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Develop strategies for lead generation, customer acquisition, conversions, and revenue growth.
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Monitor campaign performance, budgets, CPC, CTR, CPL, CPA, ROAS, conversion rates, and other KPIs.
- Continuously optimize campaigns to improve ROI and reduce acquisition costs.
- Create and test different ad copies, creatives, landing pages, audiences, and bidding strategies.
- Coordinate with the content, design, SEO, and sales teams to improve campaign performance.
- Track and analyze campaign data using Google Analytics, Google Tag Manager, Meta Business Suite, and other analytics tools.
- Prepare regular performance reports and provide actionable insights to management.
- Stay updated with the latest digital advertising trends,



platform updates, and industry best practices.

Required Skills

- Hands-on experience with Google Ads and Meta Ads.
- Understanding of PPC, paid social media, lead generation, and conversion optimization.
- Strong knowledge of campaign analytics and performance metrics.
- Experience with Google Analytics and Google Tag Manager.
- Robust analytical and problem-solving abilities.
- Good understanding of digital marketing funnels and customer acquisition strategies.
- Excellent communication and reporting skills.
- Ability to manage multiple campaigns and meet deadlines.

Qualifications

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Relevant certifications such as Google Ads / Google Analytics will be an advantage.

Key Performance Indicators (KPIs)

- Lead generation and conversion rate
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Website traffic and engagement
- Campaign ROI
- Revenue generated through paid campaigns

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Hiring Performance Marketing Executive (Kolkata)
🏢 Think surf Media
📍 Kolkata