We are looking for a *performance-driven Google Ads & Digital Marketing Specialist* to manage and scale paid digital campaigns for our *lab-grown diamond and luxury jewellery brand*.

The ideal candidate will have strong hands-on expertise in *Google Ads, Performance Max, Search, Display, YouTube, Remarketing, Google Analytics and conversion optimization*, with a proven ability to generate qualified leads and drive measurable business growth.

### Key Responsibilities

*Google Ads Management*

* Plan, launch and manage Google Ads campaigns across:

* Search Ads

* Performance Max (PMax)

* Display Ads

* YouTube Ads

* Shopping Ads

* Remarketing Campaigns

* Conduct keyword research, competitor analysis and search-intent analysis.

* Develop and optimize ad copies, headlines, descriptions and extensions.

* Manage campaign budgets and bidding strategies.

* Continuously optimize campaigns to improve *CPC, CPL, CPA and ROAS*.

*Performance Marketing*

* Develop and execute performance marketing strategies aligned with business and sales objectives.

* Generate high-quality leads and enquiries for diamond/lab-grown diamond jewellery.

* Optimize campaigns based on lead quality, conversion rate and revenue contribution.

* Conduct A/B testing of landing pages, creatives, audiences and ad copies.

* Identify opportunities to improve conversion rates and reduce acquisition costs.

*Analytics & Tracking*

* Manage and analyze *Google Analytics 4 (GA4)*.





* Set up and monitor conversion tracking.

* Work with Google Tag Manager (GTM) for tracking implementation.

* Analyze customer journeys and campaign attribution.

* Track key metrics including:

* CTR

* CPC

* CPM

* CPL

* CPA

* Conversion Rate

* ROAS

* Revenue

* Cost per Acquisition

*Lead & Sales Optimization*

* Coordinate with the sales team to track leads from digital campaigns.

* Analyze lead quality and identify high-performing campaigns.

* Optimize campaigns based on actual sales/conversion data rather than only lead volume.

* Develop remarketing strategies for website visitors and potential customers.

*Reporting & Strategy*

* Prepare weekly and monthly performance reports.

* Present campaign insights and optimization recommendations to management.

* Monitor competitors and digital advertising trends in the jewellery and luxury segment.

* Develop strategies for new markets, products and jewellery collections.

### Preferred Industry Experience

Experience in any of the following industries will be preferred:

* Lab-Grown Diamond

* Diamond Jewellery

* Fine Jewellery

* Luxury Retail

* Fashion & Lifestyle

* D2C / E-commerce

* Premium Consumer Brands

Pay: ₹50,000.00 - ₹60,000.00 per month

Perks:

- Flexible schedule
- Food provided
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Google Ads & Performance Marketing Specialist (Surat)
🏢 VK Precious - Kohira
📍 Surat