Project Role : Custom Software Engineer

Project Role Description : Develop custom software solutions to design, code, and enhance components across systems or applications. Use up-to-date frameworks and agile practices to deliver scalable, high-performing solutions tailored to specific business needs.

Must have skills : Adobe Journey Optimizer

Valuable to have skills : NA

Minimum 7.5 year(s) of experience is required

Educational Qualification : 15 years full time education

Summary:

As a Custom Software Engineer, Design and develop omnichannel customer journeys on Adobe Journey Optimizer. Manages the offshore AJO developer team and delivers journeys to the Orchestration PM.

Roles & Responsibilities:
Model and develop customer journeys in AJO (email, push, SMS, in-app, web) from received specifications
Lead and mentor offshore AJO developers
Develop AJO integrations with RTCDP, AEM and communication systems
Implement decisioning rules (Decision Management / Offer Library)
Set up A/B tests and produce journey performance reports




Document developments and escalate arbitration points to the Orchestration PM

Skilled & Technical Skills:
Must To Have Skills: Adobe Journey Optimizer – Journey Canvas: unitary events, audience qualifications, business rule triggers, wait / split / end nodes
AJO Channels: email configuration (subdomains, IP pools, frequency rules), SMS (Sinch/Twilio aggregators), push (APNS/FCM), in-app, web channel, direct mail
AJO Content Designer: drag & drop email designer, personalization with Expression Editor (Helper Functions, inline Offer Decisioning)
Decision Management: offer catalog, collections, eligibility rules (profile attributes, contextual events), ranking models (formulas, AI models), global/per-profile capping
Advanced personalization: AJO Expression Language (Handlebars-based), AEP computed attributes, nested XDM object lookup
AJO APIs: Authoring API (programmatic journey creation), Interactive Message Executio

📌 Adobe Journey Optimizer Bengaluru
🏢 NR Consulting
📍 Bengaluru