Job Description

Key Responsibilities / What You’ll Do:

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1. Write content for the website, including blogs, product descriptions, and other web

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pages.

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2. Write copy for Email, WhatsApp, RCS and Push Notification campaigns geared

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toward driving conversions.

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3. Plan and execute the content calendar for the website, including keyword research

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and preparing content requirements.

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4. Assign tasks to freelancers and ensure timely delivery of articles.

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5. Conduct quality checks on freelancer-delivered content to ensure it meets our

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publishing standards.

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6. Publish content on the website using Strapi CMS.

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7. Maintain content records and track performance through regular reporting and

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analysis.

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8. Coordinate with design/SEO teams to ensure content aligns with on-page

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optimisation and visual requirements.

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9. Monitor content performance (traffic, rankings, engagement) and refine strategy

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based on insights.

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Experience & Qualifications:

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1. Graduation in Finance,



Commerce (B.Com/M.Com), or Business Studies.

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2. 2–3 years of experience writing website content, with a focus on long-form SEO

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content.

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3. Strong understanding of finance and financial products such as stocks, mutual funds,

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and bonds will be a plus.

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4. Excellent written and verbal communication skills.

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5. Robust understanding of SEO principles — keyword research, on-page optimisation,

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content structuring, etc.

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6. Familiarity with SEO tools like Google Search Console, GA4, SEMrush, etc. is a plus.

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7. Eagerness to learn and take initiative on emerging areas like GEO, AEO, and

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AI-driven SEO practices.

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8. Working knowledge of AI tools (Claude, ChatGPT, etc.) for content optimisation, SEO

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research, and image generation.

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9. .Ability to manage multiple projects and meet deadlines

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📌 Content Writer (Gurugram)
🏢 Astranova Mobility
📍 Gurugram