Role Overview
We’re looking for a creative and consumer-focused Copywriter to develop high-performing communication for existing customers. The role requires someone who can turn customer insights and campaign briefs into sharp, engaging communication that encourages customers to take action.

Key Responsibilities:
Campaign Copywriting
• Write customer communication across WhatsApp, SMS, email, and other CRM channels.
• Develop solid, attention-grabbing hooks.
• Write concise and persuasive campaign messages and CTAs.
• Create copy for offers reactivation, frequency, loyalty, referrals, and customer journeys.

Customer-Specific Communication
• Understand the audience and objective behind every campaign.
• Adapt messaging for different customer segments and behaviors.
• Maintain each client’s brand tone and communication style.
• Avoid generic and repetitive CRM messaging.

Testing & Optimisation
• Develop copy variants for A/B testing.
• Review campaign performance to understand which messaging works.
• Apply learnings from previous campaigns to future communication.




• Build reusable copy frameworks and communication libraries.

Internal Collaboration
• Partner with Marketing Strategists to understand campaign intent.
• Partner with Designers to ensure copy and visual work together.
• Incorporate client feedback while retaining communication effectiveness.
• Deliver copy within agreed campaign timelines.

Required Skills & Qualifications
• Bachelor’s degree in communications, Marketing, English, or related field
• 2–4 years of copywriting/content experience
• Excellent command of written English
• Strong short-form and conversational writing ability
• Ability to write catchy hooks without becoming gimmicky.
• Ability to adapt tone across brands and customer segments.

Preferred Attributes
• Experience writing WhatsApp/CRM communication.
• Understanding of consumer behaviour
• Hinglish/regional language capability is an advantage.
• Experience with A/B testing and p

📌 Content Writer (Kolkata)
🏢 Kairos Consultants
📍 Kolkata