Job Purpose

The Sales Officer is responsible fordriving revenue growth, maximizing brand visibility, and expanding marketpenetration for our range of pure and blended spices (Masalas). This rolefocuses heavily on managing the local distribution network, ensuring productavailability at retail counters, and leading a team of frontline salesrepresentatives.

Key Responsibilities

1. Sales & Target Achievement: Meet or exceed monthly, quarterly, andannual primary (company to distributor) and secondary (distributor to retailer)sales targets for the assigned territory.

2. Distribution Network Management: Identify, appoint, and manage territorydistributors. Ensure they maintain adequate inventory levels, settle claims ontime, and achieve a healthy ROI.

3. Market Coverage &Expansion;: Design and implement daily Beat Plans(Permanent Journey Plans) to ensure maximum retail coverage. Onboard current retailoutlets, kirana stores, and modern trade accounts.

4. Merchandising & Brand Visibility: Ensure high product visibility at thepoint of sale. Execute visual merchandising strategies, including the placementof danglers, posters, and securing primary shelf space for hero products.

5. Competitor Mapping: Actively track competitor pricing, trade schemes,



packagingchanges, and new product launches in the spice industry, providing regularinsights to the ASM.

6. Team Leadership: Guide, motivate, and track the daily performance of Sales Representatives (SRs) or frontline market executives.

- Reporting & SFA Compliance: Maintain daily sales data and track stock movements using Sales Force Automation (SFA) software or FMCG mobile applications.

Candidate Profile

· Education:Bachelor’s degree in Business, Marketing, Commerce, or a relatedfield.

· Experience:

o Proven track record in FMCGChannel Sales, specifically in the Spices, Oil, or Staples industry.

o Experience as salesperson forat least 2-3 years.

o Experience in overseeing Below-the-line (BTL) activities.

· Local Expertise: Deep understanding of the geography and local trade dynamics.

· Sales Enthusiast: A "go-getter" attitude with a passion for field sales andachieving numbers.

· Communication: Fluent in Local language and Hindi; basic English is a plus.

· Skills: Ability to work in Sales Force Automation (SFA) Software

· Leadership: Ability to lead and motivate a team of field staff.

📌 sales executive (India)
🏢 JSG Consulting
📍 India