? WE’RE HIRING | PERFORMANCE MARKETING & LEAD GENERATION SPECIALIST
Google Ads + Meta Ads | EdTech & Higher Education

Can you turn advertising budgets into qualified student enquiries and admission opportunities? Career Mantra wants you on the team

We’re looking for a results-driven performance marketer with proven experience generating leads for EdTech companies, colleges, universities, or higher-education programmes.

If you understand student intent, build campaigns that attract the right audience, and optimise for lead quality and conversions, this is your chance to make a measurable impact.

? Locations: Pune | Delhi NCR | Gwalior | Bengaluru
? Salary: Best-in-industry compensation with an attractive hike on your current CTC, based on experience and demonstrated performance.

YOUR ROLE

You will plan, execute, and optimise Google Ads and Meta Ads campaigns to generate qualified student enquiries and support our counselling team in converting those enquiries into applications and admissions.

KEY RESPONSIBILITIES

•⁠ ⁠Manage lead-generation campaigns across Google Ads, Facebook,



and Instagram.
•⁠ ⁠Develop campaign strategies for different courses, institutions, locations, and admission cycles.
•⁠ ⁠Conduct keyword research, audience research, competitor analysis, and campaign planning.
•⁠ ⁠Build and optimise Google Search campaigns, Meta Lead Ads, website conversion campaigns, and remarketing campaigns.
•⁠ ⁠Test ad copy, creatives, lead forms, landing pages, and audience segments to improve results.
•⁠ ⁠Track cost per lead, qualified lead rate, cost per application, and admission conversion.
•⁠ ⁠Work closely with counsellors and admissions teams to understand lead quality and improve targeting.
•⁠ ⁠Monitor budgets, reduce wasted spend, and scale campaigns that deliver consistent results.
•⁠ ⁠Maintain accurate conversion tracking using tools such as GA4, Google Tag Manager, and Meta Pixel.
•⁠ ⁠Prepare clear daily, weekly, and monthly reports with actionable

📌 Performance MARKETING Specialist (India)
🏢 Career Mantra
📍 India