About YAAS:
Most brands rent their distribution - through performance marketing, influencers, or something they don’t own. At YAAS, we help brands build distribution they do own.
We do this by building and managing organic media IPs on Instagram and YouTube for them, end-to-end. From deciding what the IP should be and who it should serve, to branding, topics, scripting, presenting, production, editing and channel growth - we assemble dedicated teams that build these IPs like long-term media assets for brands.
Today, YAAS is a team of 300+ people building 100+ channels that collectively generate over a billion views every month. We work with brands like Coca Cola, Zerodha, Zoho, Vodafone-Idea, one8, Nothing, and a lot more.
We believe every brand will need to own its distribution - either by force or by choice. Our goal is to build the media infrastructure that makes that possible.

The Role:
As a Content Lead at YAAS, you'll own the creative direction and growth of the organic media IPs we build for brands. You decide what the IP is, what it says, and how it looks and feels.




Your work spans four areas:
• Format and creative direction. When a brand comes on board, you define the format of the IP: the kind of content it makes, the audience it's built for, and how it stands apart in its niche. You bring the brand along on this, so the format can pull views while staying true to what the brand stands for.

• Content and writing. You build the content plan across long-form and short-form, decide what the IP talks about, and write the scripts that bring it to life.

• Production and post-production. You set the creative direction on shoots and in the edit, shape the IP's visual and editing style, and sign off on everything that goes live. You also define the kind of presenter the IP needs and work closely with them once they're cast.

• Growth. You're the sole owner of the IP's growth on Instagram and YouTube. You keep a close eye on how it's performing, and when somethin

📌 Content Lead (Bengaluru)
🏢 YAAS Media
📍 Bengaluru