Summary

We are looking for a creative and detail-oriented Social Copywriter who can craft compelling, platform-native content that strengthens brand voice, drives engagement, and builds meaningful connections with the audience. This is an execution-focused role and does not own content strategy, content planning, or messaging frameworks.

Technical Skills

- Excellent English writing and editing skills

- Robust storytelling and creative writing ability

- Understanding of social media trends and platform-specific content

- Ability to write for multiple formats, including short-form, long-form, and video

- Strong attention to detail and proofreading skills

- Ability to manage multiple projects and meet deadlines

- Experience writing for influencer marketing campaigns (preferred)

- Understanding of SEO keyword research / Youtube

- Understanding of consumer behavior and digital content best practices (preferred)

- Experience working with fast-paced, high-growth brands (preferred)

Key Responsibilities

Social Media Copywriting

- Write engaging, platform-specific social media captions

- Develop short-form video scripts for Reels and other social-first content

- Create compelling story copy, hooks, and content introductions

- Adapt writing style for different platforms while maintaining a consistent brand voice

Campaign Copywriting

- Translate campaign briefs into engaging copy across multiple content formats

- Write campaign messaging for social media campaigns, brand films, video scripts, and content series

- Ensure storytelling remains consistent across all campaign touchpoints

Influencer & Creator Content

- Develop influencer collaboration briefs based on campaign direction

- Write creator scripts and talking points that feel authentic and easy to execute





- Support influencer collaborations with clear and engaging communication aligned with the brand voice

- Create community-focused and educational storytelling content

- Simplify technical or product-related information into engaging, consumer-friendly content

Content Adaptation

- Repurpose and adapt core campaign messaging across Instagram, You Tube, Whatsapp and other relevant digital platforms

- Optimize copy for each platform while maintaining consistency

Content Quality & Brand Consistency

- Ensure all written communication reflects the brand's tone of voice

- Maintain high standards of grammar, readability, clarity, and engagement

- Proofread and refine content before publishing

Ownership Scope

What You Will Own

- Social media captions

- Reels and short-form video scripts

- Story copy and hooks

- Campaign copy execution

- Video and film scripts

- Influencer briefs Creator scripts and talking points

- Blog articles

- Founder stories

- Editorial and educational content

Success Metrics

- Consistent, high-quality, error-free copy across social and campaigns

- Strong engagement rate, saves, shares, and quality of comments

- Improved watch-through/retention through strong hooks and scripts

- CTR/link clicks for conversion- or traffic-led content

- Content performance against historical and format-specific benchmarks

- Timely delivery of campaign and creator deliverables

- Consistent brand tone and messaging across platforms

- Effective collaboration with cross-functional teams

Collaboration

This role works closely with:

- Assistant Manager

- Influencer Marketing Support Executive

- Content Creator Executive

- Subject Matter Experts (SMEs)

- Design & Creative Team

Requirementsxperience Requirements

2–4 years of experience in social media copywriting, digital copies, or brand communications. Experience working with D2C, beauty, skincare, lifestyle, FMCG, or consumer brands is preferred.

📌 Social Copywriter (India)
🏢 Re'equil India Private
📍 India