We are looking for a Google Ads Specialist with strong expertise in Search Campaigns and a performance-focused mindset. The ideal candidate should have hands-on experience in managing, optimizing and scaling Google Ads campaigns with a strong focus on lead generation, conversions and ROI.
Key Responsibilities
- Plan, build, and manage Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube
- Conduct keyword research, build negative keyword lists, and structure campaigns and ad groups for efficiency
- Write and test ad copy, assets, and extensions to improve CTR and conversion rate
- Manage budgets and bidding strategies to hit target CPA / ROAS
- Set up and verify conversion tracking with Google Tag Manager and GA4
- Monitor performance daily and make data-driven optimizations
- Ensure all ads and landing pages comply with Google Ads policies
- Work with the design/web team to improve landing page performance
- Prepare clear weekly and monthly performance reports with insights and next steps.
Requirements
- 2+ years of hands-on experience managing Google Ads campaigns
- Proven track record of improving ROAS, CPA, or lead volume (please share examples)
- Strong understanding of GA4, Google Tag Manager, and conversion tracking
- Comfortable working with data in Excel or Google Sheets
- Positive written English for ad copy and reporting
- Google Ads certification preferred
Nice to Have
- Experience with Meta Ads or other paid channels
- Experience in e-commerce industry.
- Familiarity with A/B testing landing pages and CRO