Job Title: Omnichannel Marketing Manager

Company: JadeBlue Lifestyle India Limited
Location: Ahmedabad, Gujarat
Department: Marketing
Industry: Retail / Fashion & Apparel
Experience: 5+ Years

JOB SUMMARY

We are looking for an experienced Omnichannel Marketing Manager to develop and manage strategies that create a seamless customer experience across JadeBlue’s online and offline channels.

The ideal candidate should have strong experience in retail omnichannel marketing, CRM, customer journey management, e-commerce, customer engagement, and online-to-offline integration.

KEY RESPONSIBILITIES

- Develop and execute omnichannel strategies connecting retail stores, website, e-commerce and other customer touchpoints.
- Manage the end-to-end customer journey across online and offline channels.
- Develop strategies for online-to-offline and offline-to-online customer engagement.
- Leverage CRM, customer data, segmentation and purchase behaviour to improve customer engagement and retention.
- Plan and execute customer engagement campaigns through WhatsApp, SMS, Email and other relevant channels.
- Work with internal teams to improve integration between CRM, e-commerce, POS and retail stores.
- Develop initiatives to improve customer retention, loyalty, repeat purchases and overall customer experience.




- Analyse customer and channel performance and identify opportunities for improvement.
- Coordinate with Marketing, E-commerce, Retail Operations, IT and Store teams for successful execution of omnichannel initiatives.

REQUIREMENTS

- 5+ years of relevant experience in Omnichannel Marketing, Retail Marketing, CRM, Customer Experience or related fields.
- Experience in retail, fashion, apparel, lifestyle or consumer brands will be preferred.
- Solid understanding of online and offline retail integration.
- Experience with CRM, customer segmentation and customer lifecycle management.
- Good understanding of e-commerce, POS and marketing automation platforms.
- Strong analytical, communication and problem-solving skills.
- Ability to work effectively with multiple cross-functional teams.

PREFERRED PROFILE

Candidates with hands-on experience in retail omnichannel projects involving both physical stores and online channels will be preferred.

Candidates with experience limited only to digital marketing or performance marketing may not be suitable for this role.

Pay: ₹65,000.00 - ₹75,000.00 per month

Benefits:

- Flexible schedule
- Provident Fund

Work Location: In person

📌 omni channel marketing (Ahmedabad)
🏢 Jade Blue Lifestyle India
📍 Ahmedabad