Job Overview

We are looking for a Social Media Lead Generation Executive to identify, research, and engage potential business prospects through social media platforms and online communities.

The role focuses on finding businesses that may need digital marketing, Google Ads, website development, social media marketing, or related services. You will research business owners and decision-makers, identify public posts expressing a need for services, initiate relevant conversations, and generate qualified leads for the sales and business development team.

You will use platforms such as LinkedIn, Instagram, Facebook, X, Facebook Groups, LinkedIn Groups, and Quora to discover potential opportunities through direct outreach, relevant discussions, and community-based prospecting.

This is a lead generation and business outreach role, not a social media management or content creation role. The primary objective is to identify genuine prospects and create relevant business opportunities through professional, personalized communication.

Freshers and experienced candidates are welcome to apply.

Key Responsibilities

- Research and identify potential business prospects through LinkedIn, Instagram, Facebook, X, online communities, and other relevant platforms.
- Find business owners, founders, company representatives, marketing managers, and other relevant decision-makers.
- Identify public posts, discussions, questions, and requests where businesses are actively seeking digital marketing, Google Ads, website development, social media marketing, or related services.
- Monitor relevant Facebook Groups, LinkedIn Groups, Quora discussions, and online communities for genuine business requirements.
- Initiate professional conversations through direct messages, comments, and other appropriate platform features.
- Personalize outreach based on the prospect's business, stated requirements, industry, or publicly available context.
- Identify potential buying signals, such as requests for recommendations, questions about marketing services, or expressions of a relevant business need.
- Qualify prospects based on their requirements, business relevance, and potential fit with the services offered.
- Maintain organized lead records, including business name, prospect profile, source platform, identified requirement, outreach status, and follow-up notes.
- Follow up appropriately with prospects who show interest or request additional information.




- Share qualified leads and relevant context with the sales or business development team.
- Track outreach activity, prospect responses, follow-ups, and lead outcomes.
- Participate in relevant discussions by providing useful, professional responses rather than relying on repetitive promotional messages.
- Follow platform rules, respect community guidelines, and avoid spam-based outreach practices.

Experience Requirements

Freshers and experienced candidates can apply.

Candidates with experience in any of the following areas will be preferred:

- Social media lead generation
- LinkedIn outreach and prospecting
- Instagram or Facebook business outreach
- B2B lead generation
- Direct messaging and social selling
- Community-based lead generation
- Online prospect research
- Sales development or business development support
- Lead qualification and follow-up management

A specific previous job title is not mandatory. Practical understanding of social platforms, the ability to identify relevant prospects, and the confidence to initiate professional business conversations are more important than a particular title.

Who Can Apply?

You may be a valuable fit if you have:

- A good understanding of LinkedIn, Instagram, Facebook, X, and online communities.
- The ability to identify relevant businesses, business owners, and decision-makers.
- The ability to discover public posts where businesses are actively looking for services or recommendations.
- Confidence in starting professional conversations through direct messages and relevant comments.
- Familiarity with Facebook Groups, LinkedIn Groups, Quora, and other relevant discussion platforms.
- Strong written communication and the ability to personalize messages.
- An understanding of the difference between a general social media user and a genuine business prospect.
- Basic knowledge of B2B sales, lead generation, prospect qualification, and follow-up.
- The ability to research a prospect before initiating contact.




- Good organizational skills for maintaining lead databases and follow-up records.
- A professional approach to outreach that prioritizes relevance and genuine business requirements over message volume.

Platforms and Research Sources

You may use platforms and sources such as:

- LinkedIn
- Instagram
- Facebook
- X
- Facebook Groups
- LinkedIn Groups
- Quora
- Relevant business communities and industry forums
- Public business profiles and company websites

Experience with specific platforms is an advantage, but the ability to find relevant opportunities and engage prospects professionally is the priority.

Required Skills

- Social Media Lead Generation
- B2B Lead Generation
- LinkedIn Outreach
- Instagram Outreach
- Facebook Outreach
- Social Selling
- Direct Messaging
- Requirement Hunting
- Community-Based Lead Generation
- Business and Prospect Research
- Decision-Maker Identification
- Buying Signal Identification
- Lead Qualification
- Personalized Business Outreach
- Follow-Up Management
- CRM and Lead Database Management
- Written Communication
- Online Research
- Professional Prospect Engagement

What Success Looks Like

- Identifying genuine business prospects who may need the company's services.
- Finding relevant public requests and discussions that indicate an actual requirement.
- Generating qualified leads rather than collecting unrelated social media profiles.
- Initiating relevant, personalized, and professional conversations.
- Maintaining accurate lead records and consistent follow-up.
- Passing well-researched prospects with useful context to the sales team.
- Generating business opportunities without relying on spam or indiscriminate messaging.

Important Role Clarification

This position is focused on finding prospects, identifying business requirements, initiating conversations, and generating qualified leads.

It does not primarily involve creating social media calendars, publishing routine posts, designing creatives, editing videos, or managing regular social media content. Candidates should be interested in research, prospecting, direct outreach, and business development.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 Social Media Lead Generation Executive (Ghaziabad)
🏢 Web5G Technology
📍 Ghaziabad