Department: Digital Marketing
Experience: 2–5 Years
Employment Type: Full-Time
Location: Sector- 10, Noida

About the Role

We are looking for a data-driven and result-oriented Performance Marketing Executive to plan, execute, monitor, and optimize paid digital marketing campaigns across various platforms. The ideal candidate should have hands-on experience with paid advertising, campaign optimization, audience targeting, and performance analytics to drive high-quality leads, customer acquisition, and business growth.

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms.
- Manage campaign budgets, bids, targeting, and creatives to achieve business objectives and maximize return on ad spend (ROAS).
- Monitor key performance metrics such as CPC, CPM, CTR, CPL, CPA, conversion rate, and ROAS.
- Conduct audience research, keyword research, competitor analysis, and A/B testing to improve campaign performance.
- Collaborate with the creative and content teams to develop high-performing ad creatives, copy, and landing pages.
- Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and platform-specific analytics tools.
- Generate regular campaign performance reports and provide actionable insights to improve results.
- Identify opportunities to reduce customer acquisition costs and improve lead quality and conversion rates.
- Coordinate with sales and business teams to evaluate lead quality and improve conversion outcomes.
- Stay updated on digital advertising trends, platform updates, and emerging performance marketing strategies.

Required Skills & Qualifications





- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2–5 years of hands-on experience in performance marketing or paid digital advertising.
- Practical experience with Google Ads and Meta Ads Manager.
- Understanding of campaign tracking, conversion pixels, UTM parameters, and attribution.
- Familiarity with Google Analytics 4, Google Tag Manager, and reporting dashboards.
- Strong analytical, problem-solving, and data interpretation skills.
- Ability to manage advertising budgets and optimize campaigns based on performance data.
- Good communication, time management, and coordination skills.
- Proficiency in MS Excel or Google Sheets.

Key Performance Indicators (KPIs)

- Cost per Lead (CPL) / Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR) and Conversion Rate
- Lead Quality and Lead-to-Customer Conversion Rate
- Campaign Budget Utilization and Efficiency
- Volume of Qualified Leads or Conversions
- Continuous improvement in campaign performance

Preferred Qualifications

- Google Ads or Meta Blueprint certifications.
- Experience with landing page optimization and conversion rate optimization (CRO).
- Familiarity with CRM platforms and marketing automation tools.
- Experience working in a lead-generation, e-commerce, or growth-focused business environment.

What We Offer

- Opportunity to work on diverse digital marketing campaigns.
- A performance-driven and team-oriented work environment.
- Opportunities for learning, professional development, and career growth.
- Competitive compensation based on experience and skills.

Pay: ₹11,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Ghaziabad)
🏢 D2C Products & Services
📍 Ghaziabad