Meta Ads Specialist

Company: Zyrax Fitness
Job Type: Full-time
Location: Agra / Onsite

Job Overview

We are looking for a Meta Ads Specialist to plan, execute, monitor, and optimize paid advertising campaigns across Facebook and Instagram. The ideal candidate should have hands-on experience with Meta Ads Manager and a strong understanding of performance marketing.

Key Responsibilities

- Plan and manage Facebook & Instagram advertising campaigns.
- Set up and optimize campaigns, ad sets, audiences, and creatives.
- Conduct audience research and identify relevant targeting opportunities.
- Monitor key metrics such as CPL, CPA, CTR, CPC, ROAS, and conversion rates.
- Continuously optimize campaigns to improve performance and lead quality.
- Conduct A/B testing for creatives, audiences, ad copies, and campaign strategies.
- Track campaign budgets and ensure efficient ad spend.
- Analyze campaign performance and prepare regular reports.
- Coordinate with the creative and sales teams to improve ad performance and lead conversion.
- Stay updated with Meta Ads updates, trends, and best practices.





Requirements

- Hands-on experience with Meta Ads Manager.
- Strong understanding of Facebook & Instagram advertising.
- Knowledge of performance marketing and lead-generation campaigns.
- Ability to analyze campaign data and make data-driven decisions.
- Good understanding of ROAS, CPL, CPA, CTR, and conversion tracking.
- Experience with A/B testing and campaign optimization.
- Strong analytical and problem-solving skills.
- Good communication skills.

Preferred

- Experience in lead generation and conversion-focused campaigns.
- Knowledge of Meta Pixel, Events Manager, and conversion tracking.
- Experience working with fitness, wellness, D2C, or service-based businesses is a plus.

What We Offer

- Full time opportunity
- Growth and learning opportunities
- Performance-based incentives
- Dynamic and growth-oriented work environment

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Meta Ads Specialist (Agra)
🏢 Zyrax Fitness
📍 Agra