We're looking for an experienced Performance Marketing Specialist who can plan, execute, manage, and optimise digital advertising campaigns across Meta, LinkedIn, and Google Ads.

You'll be responsible for managing campaigns across multiple client accounts, analysing performance, optimising budgets, and identifying opportunities to improve reach, engagement, lead generation, and website sales.

We're looking for someone with robust platform knowledge, hands-on campaign management experience, and the ability to make data-driven decisions that deliver results for our clients.

- Campaign Strategy & Execution: Plan, launch, and manage campaigns aligned with client objectives across Meta, LinkedIn, and Google Ads.

- Campaign Optimisation: Continuously optimise targeting, bidding strategies, creatives, placements, and budgets to improve campaign performance.

- Budget Management: Allocate and manage advertising budgets effectively across campaigns while working towards defined performance targets.

- Audience & Targeting: Conduct audience research, identify relevant targeting opportunities, and implement remarketing strategies.

- Performance Analysis: Monitor campaign metrics, identify performance trends, and translate data into actionable optimisation strategies.

- Conversion Tracking: Set up, monitor, and troubleshoot conversion tracking to measure leads, website sales, and other campaign outcomes.

- Reporting & Insights: Prepare campaign performance reports and provide actionable recommendations based on campaign data.

- Creative & Landing Page Collaboration: Work with creative, content, and web teams to improve ad creatives, messaging, and landing page performance.

- Client Account Management: Manage multiple client accounts simultaneously, ensuring campaigns are monitored, optimised, and aligned with client objectives.

- Performance Ownership: Take responsibility for campaign execution, budget utilisation, and achieving agreed performance goals.





Candidates must have hands-on experience managing campaigns across the following platforms and objectives.

Experience managing campaigns for:

- Reach

- Engagement

- Lead Generation

- Website Sales

Experience managing campaigns for:

- Reach

- Engagement

- Lead Generation

- Website Sales

Hands-on experience with the following campaign types:

- Search Ads

- Demand Gen

- Performance Max

- Display Ads

- Video Ads

- 3+ Years of Experience: At least three years of hands-on experience in performance marketing, paid advertising, or digital media buying.

- Agency Experience: Must have prior experience working in a digital marketing or advertising agency, managing at least five client accounts simultaneously.

- Advertising Budget Experience: Must have managed a monthly advertising spend of at least ₹1,00,000 for a client.

- Multi-Platform Expertise: Practical experience managing campaigns across Meta Ads, LinkedIn Ads, and Google Ads.

- Analytical Skills: Ability to interpret campaign data, identify optimisation opportunities, and make informed decisions.

- Conversion Tracking Knowledge: Understanding of conversion tracking, Google Analytics 4, Google Tag Manager, Meta Pixel, and Conversions API.

- Campaign Optimisation: Strong understanding of targeting, bidding, audience segmentation, remarketing, and budget allocation.

- Ownership & Accountability: Ability to independently manage campaigns, prioritise tasks, and take responsibility for performance outcomes.

- Communication Skills: Ability to communicate campaign performance, insights, and recommendations clearly.

- Ownership & Autonomy: Take ownership of campaigns, budgets, and performance outcomes, with the opportunity to make data-driven decisions.

- Work Across Industries: Gain exposure to different businesses, audiences, and growth challenges while managing campaigns across multiple client accounts.

- Grow Your Expertise: Strengthen your skills in campaign strategy, analytics, conversion tracking, and performance optimisation while working with a team that supports your professional growth.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Kochi)
🏢 Channel I AM
📍 Kochi