MANDATORY REQUIREMENT: PRIOR EXPERIENCE IN THE EDTECH INDUSTRY IS A MUST.

Anjion Learning is looking for a dynamic, result-oriented, and strategic Sales & Marketing Manager with proven experience in the EdTech industry to lead our sales and marketing operations, drive student enrolments, strengthen our brand presence, and accelerate business growth.

If you understand the education industry, know how to convert leads into admissions, and can build and lead high-performing teams, we want to hear from you!

Key Responsibilities

Sales & Business Development

* Develop and execute sales strategies to achieve revenue and student enrolment targets.

* Lead, manage, and motivate the sales team to improve conversions and productivity.

* Design effective lead conversion strategies, sales funnels, and follow-up processes.

* Monitor sales performance, analyse conversion rates, and prepare regular performance reports.

* Identify new business opportunities, partnerships, and revenue streams within the EdTech sector.

* Improve customer engagement and ensure a smooth admission journey for students.

Marketing & Brand Growth

* Develop and implement result-oriented marketing strategies for online courses and educational products.

* Plan and execute digital marketing campaigns to generate quality leads and improve enrolments.

* Coordinate with content creators, video editors, graphic designers, and digital marketing teams.

* Develop marketing campaigns for social media, webinars, online events, and course launches.

* Analyse campaign performance, lead acquisition costs, return on marketing investment, and conversion rates.

* Strengthen Anjion Learning’s brand positioning and market reach.

Team Management & Performance Monitoring

* Set clear targets, KPIs,



and performance benchmarks for sales and marketing teams.

* Conduct regular team reviews, performance evaluations, and strategy meetings.

* Establish structured reporting systems and ensure accountability across teams.

* Train and mentor team members to improve sales techniques and marketing effectiveness.

* Collaborate with academic, operations, and management teams to align business goals.

Eligibility Criteria

* Prior work experience in the EdTech industry is mandatory.

* Proven experience in sales, marketing, business development, or revenue growth within an educational technology company.

* Demonstrated ability to achieve sales targets and improve student enrolments.

* Experience in managing sales and marketing teams.

* Strong understanding of digital marketing, lead generation, sales funnels, and customer conversion.

* Excellent communication, negotiation, leadership, and analytical skills.

* Ability to work in a target-driven and fast-paced setting.

Preferred Qualifications

* Experience in online coaching, competitive examination preparation, e-learning platforms, or online education businesses.

* Familiarity with CRM tools, lead management systems, digital advertising, and performance analytics.

* A track record of scaling educational products, launching courses, or expanding market reach.

Why Join Anjion Learning?

* Be part of a growing EdTech organisation.

* Take ownership of sales and marketing strategy and business growth.

* Lead teams and contribute directly to organisational success.

* Work in a performance-driven environment with opportunities for professional growth.

Important: Applications from candidates without prior EdTech industry experience will not be considered.

Pay: ₹11,000.00 - ₹54,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Sales and Marketing Manager (Kerala)
🏢 Anjion Learning
📍 Kerala